Deep Dives
The Roadmap gives you the method. These give you the mastery.
You never HAVE to read them, and you definitely don't have to read them in order. Every deep dive is linked from the step it belongs to, so the Roadmap will hand you the right one at exactly the right moment.
This page is just here for when you're curious, or when you want to go properly deep on one thing. They're sorted by stage, so you can jump straight to where your shop is right now.
You never HAVE to read them, and you definitely don't have to read them in order. Every deep dive is linked from the step it belongs to, so the Roadmap will hand you the right one at exactly the right moment.
This page is just here for when you're curious, or when you want to go properly deep on one thing. They're sorted by stage, so you can jump straight to where your shop is right now.
Stage 1 · Find Your Winning Product
25-min read
Advanced Niche Research
Compare your finalists with real numbers, and find the gaps others miss
35-min read
The 13 Ways Of Developing A Unique Handmade Offer
Thirteen proven routes to a product nobody else is selling
25-min read
The Trend Fast Lane
Ride a trend properly, or decide honestly to let it pass
Stage 2 · Launch a Shop That Converts
25-min read
Positioning & Identity
Decide what your shop stands for, so every other choice gets easier
20-min read
The Packaging Sourcebook
What to buy for your parcels, at three different budgets
25-min read
Charging More With Confidence
Ten ways to raise what your work is worth
40-min read
The Conversion Masterclass
The six gates every shopper passes through before they buy
20-min read
The Human-Made Advantage
Prove a real person made it, and charge accordingly
35-min read
How Etsy Search Really Works
What the algorithm actually rewards, and what you control
Stage 3 · Get Traction
Stage 4 · Own Your Customers
Stage 5 · Own Your Traffic
Stage 6 · Expand & De-Risk