Growing Your Craft Etsy SEO Guides

Best Keywords & Tags for wreaths

Getting found on Etsy can feel like a challenge, but mastering Etsy Search Engine Optimisation (SEO) is your best chance of getting traffic on Etsy. SEO is about using the right keywords to tell Etsy (and your target customers) exactly what you sell so you appear in the right Etsy search results.

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Let me walk you through everything you need to know in this SEO guide, including:

Understand your ideal target customer
Discover high-impact broad and long-tail keywords for your listings
Analyse what successful wreaths sellers are doing right
Learn how to use keywords to optimise your titles, tags, and description
6 ways to find more keywords for your listings

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How to Optimise Listings

Ways to Find Keywords

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the wreaths niche:

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The typical customer for Wreaths is a homeowner or renter who takes pride in their home's curb appeal and enjoys refreshing their decor to reflect the changing seasons, holidays, or their personal style. They are often female, aged 30-65, and value a welcoming entrance.

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What problems are they trying to solve or desires are they trying to fulfill when searching for wreaths?

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They want to instantly boost the curb appeal of their home and create an inviting atmosphere for guests, but they often struggle to find high-quality, durable outdoor decor that fits between a storm door or withstands the elements.

This can lead them to search for terms like: thin flat wreath for storm door

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They are searching for a versatile and thoughtful housewarming or wedding gift that feels personal and substantial, moving beyond generic store-bought items.

This can lead them to search for terms like: personalized monogram year round wreath

wreaths is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for wreaths Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

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Here are 10 popular broad keywords for the wreaths market:

Wreaths

The primary, high-volume keyword for this niche. While competitive, it is the essential category term. It should almost always be paired with a descriptive adjective (e.g., "Spring Wreaths") for better ranking.

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Front Door Wreath

This keyword signals specific intent: the buyer is looking for an exterior statement piece. It implies a need for standard sizing (usually 20-24 inches) and durability.

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Door Hanger

An increasingly popular alternative to the traditional round wreath. This term often captures wooden cutouts, signs, or baskets used for door decor, appealing to a rustic or modern farmhouse aesthetic.

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Seasonal Wreath

Wreath buying is highly cyclical. Using this keyword helps capture buyers looking for items specific to the current time of year, whether it's "Fall," "Christmas," or "Summer."

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Housewarming Gift

Wreaths are a top choice for new homeowners. Targeting this keyword connects you with gift-buyers who are willing to spend more for high-quality packaging and presentation.

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Farmhouse Wreath

A dominant style keyword in the home decor category. It attracts buyers looking for rustic materials like burlap, cotton, eucalyptus, and neutral tones.

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Wreath Sash

A trending accessory keyword. Sashes allow customers to update existing wreaths with personalized embroidery or seasonal messages without buying a whole new wreath.

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Boxwood Wreath

A staple "year-round" keyword. Buyers searching for this want greenery that is classic, minimalist, and doesn't look out of place regardless of the season.

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Floral Wreath

Targets buyers looking for color and softness. This is particularly strong in Spring and Summer and for wedding-related decor.

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Welcome Wreath

This keyword focuses on the function of the item - greeting guests. It often overlaps with "Door Hanger" and usually implies text is included on the design.

Top Long-Tail Keywords for wreaths

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

modern minimalist hoop wreath
rustic burlap and lace farmhouse wreath
boho colorful recycled fabric wreath
vintage cottagecore dried flower wreath
elegant preserved moss monogram wreath

Occasion/Use Long-Tail Keywords

christmas holiday front door decor
new home housewarming gift idea
patriotic 4th of july door hanger
spring easter egg pastel wreath
wedding venue entrance decoration

Target Customer Long-Tail Keywords

gift for new homeowner couple
farmhouse decor for mom
unique realtor closing gift
nursery wall decor for baby girl
gift for gardener mother in law

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

dried lavender and eucalyptus wreath
artificial faux succulent door decor
embroidered linen wreath sash
laser cut wooden door sign
grapevine base floral wreath

Technique/Production Method Long-Tail Keywords

hand woven recycled sari wreath
hand painted wood round door hanger
wire wrapped floral hoop
machine embroidered monogram bow
flocked evergreen winter wreath

Feature/Benefit Long-Tail Keywords

uv resistant outdoor front door wreath
interchangeable seasonal door sign
thin wreath for between storm doors
double door matching wreath set
lightweight damage free hanging decor

Theme/Subject Matter Long-Tail Keywords

lemon citrus summer kitchen wreath
coastal beach seashell door hanger
dog lover paw print wreath
sunflower fall harvest decoration
cardinal bird memorial wreath

Size/Shape/Fit Long-Tail Keywords

large 24 inch statement wreath
small cabinet door mini wreath
oval shape boxwood greenery
extra large 30 inch foyer wreath
square moss monogram wreath

Problem Solved Long-Tail Keywords

fade resistant wreath for direct sunlight
flat greenery for tight storm door
year round everyday neutral wreath
curb appeal porch makeover decor
noise dampening fabric door stop

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

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Let's look at the listing titles from two wreaths bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

Recycled sari festive wreath, Multicolored Sari Wreath, Rainbow Sari Wreath by JainsClothingRetail

This title leverages the eco-friendly trend by leading with "Recycled sari," which immediately attracts a specific, values-driven customer. It uses descriptive keywords like "Festive," "Multicolored," and "Rainbow" to capture searches for vibrant, bohemian, or non-traditional holiday decor. The repetition of "Sari Wreath" reinforces the unique material, distinguishing it from standard floral or pine options.

Bestseller Listing Title Analysis 02

Personalized Christmas Tree Wreath Sash, Red Ticking Stripe Front Door Bow, Embroidered Holiday Decor by BlushandBobbin

This listing creates a smart sub-niche by targeting "Wreath Sash" rather than just the wreath itself. "Personalized" is a high-value trigger word that justifies a higher price point and appeals to gift givers. The title also includes specific aesthetic descriptions like "Red Ticking Stripe" (farmhouse style) and "Embroidered," giving the algorithm clear data on the visual style and production method.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your wreaths, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Summer Wreath

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Better Title: Large Summer Front Door Wreath, Pink Peony and Eucalyptus Farmhouse Decor, Mother's Day Gift, Vibrant Porch Decoration

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

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Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

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Let's look at some listing description examples for wreaths:

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Listing Description Example 01

Transform your entryway with this stunning everyday boxwood wreath, designed to bring a touch of classic elegance to your front door. Handcrafted with high-quality, UV-resistant faux greenery, this durable outdoor wreath ensures your curb appeal remains vibrant through every season. It features a sturdy grapevine base and is the perfect size for standard doors, making it an ideal housewarming gift for new homeowners.

Listing Description Example 02

Add a personalized touch to your holiday decor with our embroidered wreath sash, the perfect accessory to update your existing greenery. Made from premium linen with a classic ticking stripe pattern, this custom door bow can be monogrammed with your family initial or a festive phrase. It ties easily onto any wreath, offering a sophisticated and interchangeable look for Christmas and beyond.

Listing Description Example 03

Celebrate sustainability and color with this one-of-a-kind recycled sari wreath. Each piece is hand-wrapped using vibrant, upcycled fabric offcuts, creating a bohemian statement piece that adds instant joy to any room or covered porch. Perfect for eco-conscious shoppers, this rainbow wreath serves as a beautiful conversation starter and a unique piece of wall art.

6 Ways to Find More Keywords for wreaths

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your wreaths Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

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Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the wreaths niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for wreaths?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the wreaths niche regularly to improve my SEO strategy?

Get More Etsy SEO Resources Here:

GYC Etsy SEO Checklist

A handy checklist for you to print out and make progress.

GYC Etsy SEO Guide

Our free SEO guide walking through everything you need to know.

Full Etsy SEO Course

A step-by-step comprehensive course in GYC Etsy Academy 2.0

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Growing Your Craft is supported by Etsy sellers. When you purchase/subscribe through affiliate links in this guide, I'll earn some coffee money at no extra cost to you. Blog illustrations by Freepik Stories.