Etsy Keywords, Tags & SEO Guide for selling digital planner

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the digital planner niche:

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They are often tech-savvy, environmentally conscious, and seeking efficient ways to organise their life. They include students managing coursework, professionals juggling projects and appointments, busy parents coordinating family schedules, entrepreneurs planning business tasks, or anyone looking to enhance productivity and reduce paper clutter.

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What problems are they trying to solve when searching for digital planners?

Many are aiming to overcome feelings of disorganisation and a lack of control over their time, seeking a structured system to manage tasks, appointments, and goals effectively.

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Others desire a dedicated tool to help them achieve specific personal or professional objectives, such as academic success, fitness milestones, or business growth.

digital planner is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for digital planner Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

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Here are 10 popular broad keywords for the digital planner market:

Digital planner

This is the most foundational term for the niche, encompassing all types of electronic planners used on tablets, computers, or smartphones. It's a high-volume keyword essential for any seller in this space.

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Goodnotes planner

Specifically targets users of the popular Goodnotes app on Apple devices. Indicates a customer looking for planners optimised for this note-taking platform's features, like hyperlinking and Pencil support.

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iPad planner

Targets users who primarily use iPads for their digital planning. These buyers are looking for planners designed for the iPad's screen size and often for use with apps like Goodnotes or Notability.

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Academic planner

Focuses on students at all levels (high school, college, university) needing tools to organize coursework, assignments, exam schedules, and extracurricular activities.

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Student planner

Similar to 'academic planner' but can sometimes be perceived as broader, potentially including younger students or those in vocational training. Key for targeting the educational market.

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Digital notebook

Often used by individuals seeking structured digital paper for note-taking, journaling, or brainstorming, which can be a core component or companion to a digital planner.

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Digital journal

Targets users looking for digital diaries, gratitude journals, mindfulness logs, or any form of personal reflection tool, often integrated with planner functionalities.

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Undated planner

Appeals to buyers who want flexibility to start their planner at any time of the year and reuse it annually, without being tied to specific dates.

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Weekly planner

Indicates a preference for a planning layout that focuses on a week-at-a-glance view, essential for managing weekly appointments, tasks, and goals.

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Monthly planner

Targets users who prioritise a month-at-a-glance overview for long-term planning, tracking key dates, and seeing the bigger picture of their commitments.

Top Long-Tail Keywords for digital planner

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

minimalist digital planner
cute pastel goodnotes planner
dark mode digital notebook template
pink girly ipad planner
boho floral digital journal

Occasion/Use Long-Tail Keywords

digital wedding planning organizer
student assignment tracker goodnotes
teacher daily lesson planner digital
new year goal setting digital planner
conference schedule digital notebook

Target Customer Long-Tail Keywords

digital planner for college students
adhd focus planner for iPad
digital planner for busy moms
entrepreneur business planner digital
digital planner for artists and creatives

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

goodnotes planner template pdf hyperlinked
interactive pdf digital planner for tablets
notability compatible student planner
android digital planner with widgets
canva editable digital journal template

Technique/Production Method Long-Tail Keywords

hyperlinked digital daily planner
fillable pdf digital workbook
customizable digital planner template
interactive digital notebook with tabs
instant download student planner

Feature/Benefit Long-Tail Keywords

all in one digital life planner
undated reusable goodnotes planner
digital planner with sticker book
goal setting digital journal prompts
budget and finance tracker for iPad

Theme/Subject Matter Long-Tail Keywords

digital fitness and wellness planner
meal prep digital planner goodnotes
academic semester planner digital
digital travel itinerary notebook
mindfulness and self care digital journal

Size/Shape/Fit Long-Tail Keywords

landscape digital weekly planner
portrait goodnotes daily journal
A4 digital planner printable pdf
US letter digital notebook template
digital planner for phone screen

Problem Solved Long-Tail Keywords

time management digital planner tool
productivity boosting goodnotes planner
adhd organization digital system
reduce paper clutter eco friendly planner
digital study schedule for exams

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

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Let's look at the listing titles from two digital planner bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

Listing Title: Digital planner, Goodnotes planner, iPad planner, Notability planner, Dated digital planner, Digital calendar by Plannerscollective

This title effectively uses multiple broad and platform-specific keywords like "Digital planner," "Goodnotes planner," "iPad planner," and "Notability planner." This strategy aims to capture a wide range of searches from users on popular platforms. Including "Dated digital planner" targets buyers looking for a planner for a specific year, while "Digital calendar" is another general term that broadens its reach. The repetition of "planner" and platform names shows an attempt to maximize keyword density for Etsy's search algorithm.

Bestseller Listing Title Analysis 02

This title is highly specific to the "Weight Loss & Fitness" niche within digital planners. It clearly outlines the product's features and benefits using terms like "Calorie Tracker," "Meal Planner," and "Habit Tracker," which directly address the needs of its target customer. Mentioning "Google Sheets" specifies the platform, appealing to users comfortable with spreadsheets. The descriptive phrases act as long-tail keywords, targeting users with precise fitness tracking goals.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your digital planner, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Digital Weekly Planner

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Better Title: Undated Digital Weekly Planner for Goodnotes & iPad, Minimalist Layout, Student & Professional Organizer

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

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Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

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Let's look at some listing description examples for digital planner:

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Listing Description Example 01

Elevate your academic year with our comprehensive digital student planner, designed for Goodnotes and Notability on your iPad. This hyperlinked planner features dedicated sections for course schedules, assignment tracking, exam preparation, and grade monitoring, helping you stay organized and achieve your study goals. Its intuitive layout and customisable pages make managing your student life seamless and efficient.

Listing Description Example 02

Achieve your health and wellness milestones with our digital fitness & meal planner, perfect for tracking your progress on any tablet. This interactive planner includes sections for workout logs, meal planning, calorie counting, water intake, and habit tracking to support your fitness journey. Set your goals, monitor your achievements, and stay motivated with this all-in-one digital fitness companion.

Listing Description Example 03

Streamline your daily tasks with our minimalist undated digital planner, compatible with popular PDF annotation apps like Goodnotes and Xodo. Featuring clean daily, weekly, and monthly layouts, this planner helps you focus on priorities, manage appointments, and jot down notes without overwhelming visuals. Its reusable, undated format means you can start anytime and plan your year with focused clarity.

6 Ways to Find More Keywords for digital planner

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your digital planner Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

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Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the digital planner niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for digital planner?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the digital planner niche regularly to improve my SEO strategy?