Handmade Soap
This is a cornerstone keyword that signals to buyers your product is crafted in small batches with care, not mass-produced. It's essential for anyone selling artisanal soap on Etsy.
Bar Soap
A fundamental, high-volume keyword that describes the product's core format. It's a broad term that captures a wide audience and serves as a base for more descriptive modifiers.
Natural Soap
This keyword attracts health-conscious buyers who are actively avoiding synthetic chemicals, detergents, and artificial fragrances. It implies the use of plant-based oils and natural ingredients.
Organic Soap
A premium and highly-sought-after keyword that appeals to buyers looking for the highest standard of natural ingredients. It suggests that the oils and botanicals used are certified organic.
Artisan Soap
Similar to "Handmade," this term emphasizes the artistic quality of your soap. It's perfect for visually stunning bars with complex swirls, layers, or decorative tops.
Moisturising Soap
This is a key benefit-driven keyword. It directly targets customers whose primary problem is dry skin and who are searching for a soap that hydrates rather than strips moisture.
Soap for Men
This targets a large and specific demographic. These buyers often look for scents like pine, sandalwood, and citrus, and may prefer soaps with exfoliating properties like charcoal or coffee.
Soap Gift Set
This keyword is crucial for capturing the gift-giving market. It's used by shoppers looking for a curated collection of soaps, often for holidays, birthdays, or thank-you gifts.
Exfoliating Soap
A function-focused keyword for soaps containing ingredients like oatmeal, coffee grounds, or pumice. It attracts customers who want a scrubby bar to remove dead skin cells.
Soap for Sensitive Skin
A very important problem-solving keyword. It targets a high-intent audience looking for gentle, unscented, or hypoallergenic formulas, often containing soothing ingredients like oatmeal or goat milk.
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