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Best Keywords & Tags for lightroom presets

Getting found on Etsy can feel like a challenge, but mastering Etsy Search Engine Optimisation (SEO) is your best chance of getting traffic on Etsy. SEO is about using the right keywords to tell Etsy (and your target customers) exactly what you sell so you appear in the right Etsy search results.

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Let me walk you through everything you need to know in this SEO guide, including:

Understand your ideal target customer
Discover high-impact broad and long-tail keywords for your listings
Analyse what successful lightroom presets sellers are doing right
Learn how to use keywords to optimise your titles, tags, and description
6 ways to find more keywords for your listings

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How to Optimise Listings

Ways to Find Keywords

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the lightroom presets niche:

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The typical customer for Lightroom Presets is a content creator, influencer, photographer, or social media enthusiast who wants to achieve a professional, cohesive look for their photos without spending hours manually editing each image.

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What problems are they trying to solve or desires are they trying to fulfill when searching for lightroom presets?

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They struggle with inconsistent lighting and colors in their photo dumps and desire a unified, "aesthetic" Instagram grid or blog feed that looks high-quality and curated.

This can lead them to search for terms like: cohesive Instagram feed presets

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They lack advanced photo editing skills or time and are looking for a quick, "one-click" solution to fix dull lighting and enhance colors to match a specific style (e.g., bright and airy, dark and moody).

This can lead them to search for terms like: bright and airy mobile preset for bloggers

lightroom presets is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for lightroom presets Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

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Here are 10 popular broad keywords for the lightroom presets market:

Lightroom Presets

The core keyword for the niche. It captures the broadest audience searching for add-ons to the Adobe Lightroom software (both mobile and desktop).

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Mobile Presets

A highly specific and high-volume term targeting users who edit exclusively on their phones using the free version of the Lightroom app.

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Instagram Filters

Many casual users refer to presets as "filters." Using this keyword bridges the gap between technical terminology and layman search habits.

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Photo Editing

A broad category keyword. While competitive, it signals the general utility of the product and helps categorized the listing correctly in search algorithms.

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Blogger Presets

This targets a specific user persona. Bloggers often look for specific styles that make text overlay readable and skin tones look natural.

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Aesthetic Presets

"Aesthetic" is a massive buzzword, particularly with Gen Z. It implies a curated, vibe-specific look (e.g., cottagecore, dark academia) rather than just technical correction.

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Moody Presets

Describes a popular visual style characterized by deep shadows, desaturated colors, and high contrast. It is one of the most distinct style categories.

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Lifestyle Presets

Targeted at influencers posting "everyday life" content. These presets are designed to be versatile enough for food, selfies, and indoor shots.

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Travel Presets

Appeals to vacationers and travel photographers. These are usually tuned to enhance landscapes, blue skies, and ocean tones.

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Wedding Presets

A high-value keyword often targeting professional or prosumer photographers looking to bulk-edit hundreds of event photos with a consistent style.

Top Long-Tail Keywords for lightroom presets

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

creamy boho beige aesthetic
dark and moody film look
bright and airy white minimalist
vintage retro 90s film grain
vibrant colorful summer pop

Occasion/Use Long-Tail Keywords

golden hour sunset photography
indoor bright real estate editing
beach vacation tropical water
christmas holiday family portrait
autumn fall foliage leaf color

Target Customer Long-Tail Keywords

mom blogger lifestyle feed
fitness influencer gym photos
food photography preset for instagram
pet photographer dog portrait
beginner influencer starter pack

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

DNG files for mobile app
XMP presets for desktop lightroom
compatible with free lightroom mobile
instant download zip file
iPhone and Android compatible filter

Technique/Production Method Long-Tail Keywords

skin tone color correction
soft grain texture overlay
matte finish shadow adjustment
cinematic color grading
high contrast black and white conversion

Feature/Benefit Long-Tail Keywords

one click photo edit
no experience needed tutorial
easy installation guide included
consistent instagram grid layout
professional photography look

Theme/Subject Matter Long-Tail Keywords

coffee shop warm tones
urban city street photography
rustic barn wedding vibes
flat lay product photography
green nature forest vibes

Size/Shape/Fit Long-Tail Keywords

mega bundle 100 presets
master collection pack
single preset trial
10 pack mobile filters
all in one influencer bundle

Problem Solved Long-Tail Keywords

fix bad indoor lighting
brighten dark photos instantly
remove yellow color cast
unify messy instagram feed
save time editing photos

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

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Let's look at the listing titles from two lightroom presets bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

10,000+ MEGA Lightroom Preset Bundle, Mobile Presets, Winter Christmas Holiday Preset, Boho Photo Instagram Filter, Natural Creamy Presets by KatherineDream

This title uses a "quantity over quality" hook ("10,000+ MEGA... Bundle") which suggests immense value for money, a strong psychological trigger for digital goods. It then stuffs high-volume keywords related to seasonality ("Winter Christmas") and style ("Boho," "Natural Creamy"). It essentially tries to be everything to everyone, covering both the technology ("Lightroom Preset") and the layman's use case ("Instagram Filter").

Bestseller Listing Title Analysis 02

Airy Presets, Mom Blogger Presets, 10 Mobile Lightroom Ig Preset, No Filter Preset, Boho Desktop Presets, Warm Cozy Filters by LostTribePresets

This title focuses heavily on a specific demographic: "Mom Blogger." It pairs this with the exact aesthetic that demographic often desires ("Airy," "Boho," "Warm Cozy"). It also cleverly uses the phrase "No Filter Preset," targeting the trend of "effortless" looking photos. The inclusion of "Mobile," "Desktop," and "Ig" (Instagram) covers all platform bases.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your lightroom presets, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Mobile Lightroom Presets

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Better Title: Dark and Moody Lightroom Presets, Mobile DNG for Instagram, Aesthetic Influencer Photo Filter, Fall Autumn Photography Edit

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

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Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

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Let's look at some listing description examples for lightroom presets:

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Listing Description Example 01

Transform your feed instantly with our "Golden Hour" preset pack, designed to give your photos that warm, sun-kissed glow even on cloudy days. Perfect for travel bloggers and outdoor portraits, these easy-to-use DNG files work seamlessly with the free Lightroom mobile app. Includes a step-by-step installation guide so you can start editing in minutes.

Listing Description Example 02

Achieve the popular "creamy beige" aesthetic with this minimalist preset collection, specifically curated for lifestyle influencers and mom bloggers. These filters soften harsh shadows and neutralize neon colors to create a calm, cohesive, and professional-looking Instagram grid. Compatible with both iPhone and Android, making on-the-go editing a breeze.

Listing Description Example 03

Streamline your professional workflow with our Wedding & Engagement preset bundle, featuring 50 distinct looks ranging from timeless film to clean modern brights. Designed for desktop and mobile use, these XMP and DNG files help photographers speed up batch editing while ensuring consistent skin tones across different lighting conditions. Lifetime access and free updates included.

6 Ways to Find More Keywords for lightroom presets

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your lightroom presets Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

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Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the lightroom presets niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for lightroom presets?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the lightroom presets niche regularly to improve my SEO strategy?

Get More Etsy SEO Resources Here:

GYC Etsy SEO Checklist

A handy checklist for you to print out and make progress.

GYC Etsy SEO Guide

Our free SEO guide walking through everything you need to know.

Full Etsy SEO Course

A step-by-step comprehensive course in GYC Etsy Academy 2.0

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Growing Your Craft is supported by Etsy sellers. When you purchase/subscribe through affiliate links in this guide, I'll earn some coffee money at no extra cost to you. Blog illustrations by Freepik Stories.