Cutting Board
The core high-volume keyword for the niche. While highly competitive, it remains the essential starting point for all search visibility and should be modified with materials or uses.
Custom Cutting Board
This targets the massive market for personalized items. Buyers searching this have high intent to purchase a made-to-order item, often with names or dates added.
Charcuterie Board
A trending keyword for entertaining and dining. This attracts a slightly different buyer than "cutting board" - one focused on serving, presentation, and hosting parties.
Wood Cutting Board
Specifies the material, filtering out plastic or glass options. This is a crucial baseline keyword for sellers of handmade boards, often paired with specific wood types.
Wedding Gift
One of the top occasions for this niche. Targeting this keyword connects the product to a major life event where higher price points and personalization are expected.
Butcher Block
Implies a thicker, heavier, and more durable board, often end-grain. This keyword appeals to serious home cooks and chefs looking for performance and longevity.
Personalized Gift
A broad but powerful keyword. Cutting boards are a staple in this category, so optimizing for this helps capture traffic from shoppers browsing for general gift ideas.
Engraved Board
Focuses on the technique and aesthetic. Buyers using this term specifically want decorative text or designs burned into the wood, usually for display purposes.
Closing Gift
Targets a specific B2B audience: real estate agents. Realtors often buy cutting boards in bulk or high frequency as thank-you gifts for clients buying new homes.
Serving Board
Similar to "Charcuterie Board" but broader. It captures buyers looking for platters to serve cheese, bread, or appetizers, prioritizing form and handle design over cutting durability.
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