Growing Your Craft Etsy SEO Guides

Best Keywords & Tags for font bundle

Getting found on Etsy can feel like a challenge, but mastering Etsy Search Engine Optimisation (SEO) is your best chance of getting traffic on Etsy. SEO is about using the right keywords to tell Etsy (and your target customers) exactly what you sell so you appear in the right Etsy search results.

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Let me walk you through everything you need to know in this SEO guide, including:

Understand your ideal target customer
Discover high-impact broad and long-tail keywords for your listings
Analyse what successful font bundle sellers are doing right
Learn how to use keywords to optimise your titles, tags, and description
6 ways to find more keywords for your listings

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How to Optimise Listings

Ways to Find Keywords

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the font bundle niche:

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The typical customer for a Font Bundle is a graphic designer, crafter, or small business owner who needs a diverse library of typefaces to create professional-looking marketing materials, products, or wedding stationery.

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What problems are they trying to solve or desires are they trying to fulfill when searching for font bundles?

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They are overwhelmed by the cost of purchasing individual commercial licenses and desire a cost-effective bulk solution that allows them to legally use high-quality fonts for client projects and merchandise.

This can lead them to search for terms like: commercial use font bundle for cricut

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They are looking for a specific aesthetic to elevate their branding or crafting projects, needing a curated set of cohesive fonts that work well together without spending hours searching.

This can lead them to search for terms like: modern farmhouse handwritten font pack

font bundle is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for font bundle Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

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Here are 10 popular broad keywords for the font bundle market:

Font Bundle

The primary high-volume keyword for this niche. It targets bargain hunters and professionals looking for value, offering multiple typefaces in one purchase.

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Cricut Fonts

This targets the massive crafting community. Users searching for this are specifically looking for fonts that cut cleanly and connect well in design software like Cricut Design Space.

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Script Font

A classic and highly sought-after category. These fonts imitate handwriting and are essential for wedding invitations, feminine branding, and elegant designs.

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Commercial Use

A critical modifier for professional buyers. This keyword assures the customer that the bundle includes a license allowing them to sell items made with the fonts.

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Handwritten Font

Appeals to the trend of organic, human-touch designs. These fonts are popular for social media graphics, quotes, and personalized merchandise.

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Procreate Fonts

Targets digital artists and illustrators using the Procreate app on iPad. They need fonts that are easy to install and use within that specific ecosystem.

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Calligraphy Font

Similar to "Script Font" but often implies a more formal, traditional, or artistic style. It's a top keyword for wedding and event stationery markets.

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Wedding Font

A high-intent occasion keyword. Brides and stationers use this to find romantic, legible, and elegant typefaces for save-the-dates and invitations.

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Logo Font

Targets business owners and branding designers. These buyers are looking for unique, bold, or memorable typefaces that can serve as the anchor for a brand identity.

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Modern Font

A broad aesthetic term that appeals to those looking for clean, sans-serif, or contemporary styles. It separates the listing from vintage or decorative styles.

Top Long-Tail Keywords for font bundle

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

boho chic handwritten font duo
retro 70s vintage bubble font
minimalist sans serif luxury branding
rustic farmhouse brush script
whimsical bouncy font for kids

Occasion/Use Long-Tail Keywords

elegant wedding invitation typography
font for logo design and branding
cute font for teacher classroom decor
bold font for t-shirt design
digital planner handwriting font

Target Customer Long-Tail Keywords

cricut maker font bundle for beginners
commercial license font for etsy sellers
goodnotes font for digital journaling
photographer signature watermark font
graphic designer typography toolkit

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

OTF and TTF font files included
PUA encoded glyphs for character map
compatible with canva pro upload
installable font for windows and mac
multilingual support special characters

Technique/Production Method Long-Tail Keywords

smooth cutting font for vinyl plotter
textured brush stroke lettering
monoline script for foil quill
ligature rich calligraphy font
hand lettered marker font style

Feature/Benefit Long-Tail Keywords

includes swashes and alternate characters
lifetime commercial access license
easy installation instruction guide
huge discount 90 percent off bundle
perfect for crafting and embroidery

Theme/Subject Matter Long-Tail Keywords

halloween spooky dripping font
christmas holiday decorative script
valentine heart swash love font
sport varsity athletic jersey font
futuristic sci-fi techno typeface

Size/Shape/Fit Long-Tail Keywords

mega bundle 50 font pack
bold thick font for headings
thin monoline elegant script
condensed tall narrow font
all caps sans serif display font

Problem Solved Long-Tail Keywords

legible cursive font for cutting machines
font pair matching for non designers
save money on commercial licensing
unique font to stand out from competitors
easy to read handwriting for notes

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

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Let's look at the listing titles from two font bundle bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

The Ultimate 50 Fonts - Font Bundle ttf svg Heart font, Cricut, Canva Font, Script Font, Digital Fonts, Procreate Fonts, Crafting font by BandGCollection

This title uses a "Mega Pack" strategy, leading with "The Ultimate 50 Fonts" to immediately establish high value. It then aggressively targets platform-specific keywords like "Cricut," "Canva," and "Procreate," ensuring visibility across the three largest user bases for this product. Including "Heart font" and "Script Font" targets specific aesthetic desires, while "ttf svg" addresses technical compatibility concerns upfront.

Bestseller Listing Title Analysis 02

Wedding Script Font Collection - Hand Designed Fonts - Commercial Use License - Invitations & Branding by LetterativeStudio

This title is laser-focused on a specific niche: the wedding market. By starting with "Wedding Script Font Collection," it filters for high-intent buyers. It explicitly mentions "Commercial Use License," which is a major selling point for stationers and designers who need legal safety. The addition of "Hand Designed" implies quality and uniqueness, distinguishing it from generic free fonts.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your font bundle, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Script Font Bundle

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Better Title: Elegant Wedding Font Bundle, 20 Modern Calligraphy Scripts, Commercial Use License for Cricut and Canva, Luxury Branding Logo Kit

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

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Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

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Let's look at some listing description examples for font bundle:

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Listing Description Example 01

Unlock your creative potential with this massive font bundle featuring 50 unique, hand-crafted typefaces. From bouncy scripts to clean sans-serifs, this collection is perfectly optimized for Crafters using Cricut and Silhouette machines, ensuring smooth cuts every time. Includes a full commercial license, making it the ideal toolkit for creating best-selling t-shirts, mugs, and home decor.

Listing Description Example 02

Elevate your brand identity with our curated collection of luxury modern fonts. This bundle includes elegant serifs and minimalist scripts designed specifically for high-end logos, wedding invitations, and social media graphics. Each font comes with PUA encoded alternates and swashes, allowing you to easily access stunning decorative characters in any design software, including Canva.

Listing Description Example 03

Add a touch of nostalgia to your designs with this vintage retro font pack. Inspired by 70s typography, these bold, groovy, and bubble fonts are perfect for trendy stickers, posters, and apparel designs. You'll receive OTF and TTF files compatible with Procreate and Photoshop, giving you everything you need to create eye-catching, throwback graphics instantly.

6 Ways to Find More Keywords for font bundle

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your font bundle Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

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Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the font bundle niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for font bundle?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the font bundle niche regularly to improve my SEO strategy?

Get More Etsy SEO Resources Here:

GYC Etsy SEO Checklist

A handy checklist for you to print out and make progress.

GYC Etsy SEO Guide

Our free SEO guide walking through everything you need to know.

Full Etsy SEO Course

A step-by-step comprehensive course in GYC Etsy Academy 2.0

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Growing Your Craft is supported by Etsy sellers. When you purchase/subscribe through affiliate links in this guide, I'll earn some coffee money at no extra cost to you. Blog illustrations by Freepik Stories.