Growing Your Craft Etsy SEO Guides

Best Keywords & Tags for crystals

Getting found on Etsy can feel like a challenge, but mastering Etsy Search Engine Optimisation (SEO) is your best chance of getting traffic on Etsy. SEO is about using the right keywords to tell Etsy (and your target customers) exactly what you sell so you appear in the right Etsy search results.

‍

Let me walk you through everything you need to know in this SEO guide, including:

Understand your ideal target customer
Discover high-impact broad and long-tail keywords for your listings
Analyse what successful crystals sellers are doing right
Learn how to use keywords to optimise your titles, tags, and description
6 ways to find more keywords for your listings

Jump to Section:

How to Optimise Listings

Ways to Find Keywords

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the crystals niche:

‍

The typical customer for the Crystals niche often falls into one of two categories: the spiritually minded individual seeking healing, grounding, or energy work, and the aesthetic-focused shopper looking for sparkling, elegant accessories for weddings, home decor, or gifts.

‍

What problems are they trying to solve or desires are they trying to fulfill when searching for crystal products?

‍

They are seeking a sense of emotional balance, protection, or specific energetic benefits (like love or focus) and are looking for a tangible totem to carry that intention.

This can lead them to search for terms like: anxiety relief amethyst bracelet

‍

They desire to beautify their environment or outfit with light-catching elements, often for a high-stakes event like a wedding or to add joy to a mundane space like a car interior.

This can lead them to search for terms like: boho celestial crystal suncatcher

crystals is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for crystals Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

‍

Here are 10 popular broad keywords for the crystals market:

Crystals

The core umbrella term. While highly competitive, it is the starting point for almost all searches. It covers everything from raw stones to faceted glass jewelry.

‍

Crystal Jewelry

A high-intent category keyword. Shoppers using this are specifically looking for wearable items rather than loose stones or home decor.

‍

Gemstone

This keyword signals a desire for natural, earth-mined stones (like Quartz, Citrine, or Jade) rather than synthetic glass. It appeals to the holistic/healing demographic.

‍

Suncatcher

A specific product type that uses crystals to scatter light. This is a massive sub-niche for home decor and gifts, often associated with "rainbow makers."

‍

Wedding Jewelry

Crystals are a staple for bridal accessories. This keyword targets a customer with a specific deadline and higher budget.

‍

Healing Crystal

This modifier targets the metaphysical buyer. It shifts the focus from how the item *looks* to what the item *does* (e.g., energy work, chakra balancing).

‍

Car Charm

A popular, lower-price-point entry into the crystal market. These are often bought as small gifts or personal accessories for rearview mirrors.

‍

Beaded Bracelet

A fundamental construction method for crystal jewelry. This term is essential for sellers offering stretch bracelets or malas.

‍

Sterling Silver

This material keyword indicates quality. Buyers combining "Crystal" with "Sterling Silver" are looking for longevity and are willing to pay a premium over base metals.

‍

Birthstone

This is a crucial intent driver for crystal jewelry, connecting specific stones (like Amethyst for February) to gift-giving.

Top Long-Tail Keywords for crystals

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

celestial moon and star crystal hanging
boho hippie raw stone necklace
minimalist dainty gemstone choker
vintage style faceted crystal earrings
witchy goth black tourmaline jewelry

Occasion/Use Long-Tail Keywords

bridesmaid proposal gift jewelry
new car accessories for women
housewarming gift rainbow maker
meditation yoga bead bracelet
something blue wedding anklet

Target Customer Long-Tail Keywords

crystal protection jewelry for empaths
mens matte onyx beaded bracelet
bridal shower gift for bride
gift for spiritual best friend
gemstone jewelry for teen girl

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

14k gold filled crystal pendant
genuine natural rose quartz beads
aurora borealis AB finish crystal
sterling silver wire wrapped stone
hypoallergenic titanium ear wires

Technique/Production Method Long-Tail Keywords

hand knotted mala prayer beads
wire wrapped raw crystal pendant
stretchy elastic bead bracelet
faceted glass teardrop prism
hand hammered metal and stone

Feature/Benefit Long-Tail Keywords

adjustable length cord necklace
light catching rainbow prism maker
stackable gemstone bracelets set
tarnish resistant gold chain
chakra balancing energy stones

Theme/Subject Matter Long-Tail Keywords

7 chakra healing crystal set
tree of life gemstone pendant
evil eye protection charm
zodiac constellation crystal necklace
lotus flower yoga jewelry

Size/Shape/Fit Long-Tail Keywords

8mm round bead bracelet
long layering crystal necklace
dainty small stone stud earrings
large raw crystal chunk pendant
chunky statement collar necklace

Problem Solved Long-Tail Keywords

anxiety relief fidget bracelet
negative energy protection stone
rearview mirror decoration for car
hypoallergenic earrings for sensitive ears
self love affirmation jewelry

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

‍

Let's look at the listing titles from two crystals bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

Gemstone Crystal Bead Bracelet: Handmade 4/6/8mm Beaded Stretch Bracelet For Man Woman, Amethyst Rose Quartz Lapis Citrine Morganite by BestoneSparkle

This title uses a "menu style" strategy. By listing multiple specific stones (Amethyst, Rose Quartz, Lapis, etc.) and sizes (4/6/8mm), it captures search traffic for each of those specific variations within a single listing. It also explicitly includes gender targeting ("Man Woman"), broadening the potential audience beyond the typical female demographic for jewelry.

Bestseller Listing Title Analysis 02

Natural Gemstone Beads Bracelet, Handmade Men Women Stretchy Bracelet, Genuine Gemstone Round Beaded Healing Crystal Bracelet (7.5 Inches) by WonderfulbeadsStore

This title focuses heavily on authenticity and function. Keywords like "Natural," "Genuine," and "Healing Crystal" build trust with buyers wary of fake glass or plastic beads. It also includes specific fit data ("7.5 Inches") and repeats the core phrase "Beads Bracelet" to reinforce relevance to the search algorithm.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your crystals, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Crystal Bracelet

‍

Better Title: Rose Quartz Healing Crystal Bracelet, Natural Pink Gemstone Beads, Heart Chakra Jewelry, Self Love Gift for Her, 8mm Stretch Stack

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

‍

Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

‍

Let's look at some listing description examples for crystals:

‍

Listing Description Example 01

Embrace positive energy with this handmade healing crystal bracelet, crafted from genuine 8mm gemstone beads. Designed to support emotional balance and grounding, this stretch bracelet is perfect for meditation or everyday wear. Each stone is unique, making this a thoughtful and personalized gift for yourself or a spiritual friend.

Listing Description Example 02

Transform your space with this dazzling crystal suncatcher, designed to fill your room with dancing rainbows when sunlight hits it. Featuring high-quality faceted prisms and celestial charms, this hanging mobile is the perfect addition to a nursery, home office, or sunny window. It serves as a beautiful reminder to let the light in every day.

Listing Description Example 03

Add a touch of timeless elegance to your special day with these bridal crystal drop earrings. Featuring brilliant faceted crystals set in sterling silver, these earrings catch the light beautifully, making them the perfect accessory for brides or bridesmaids. Lightweight and hypoallergenic, they offer all-day comfort from the ceremony to the reception.

6 Ways to Find More Keywords for crystals

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your crystals Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

‍

Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the crystals niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for crystals?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the crystals niche regularly to improve my SEO strategy?

Get More Etsy SEO Resources Here:

GYC Etsy SEO Checklist

A handy checklist for you to print out and make progress.

GYC Etsy SEO Guide

Our free SEO guide walking through everything you need to know.

Full Etsy SEO Course

A step-by-step comprehensive course in GYC Etsy Academy 2.0

GYC helps you grow your craft to business

Growing Your Craft

Home GYC Etsy Academy GYC Etsy Seller Blog Recommended Tools & Resources Branding Templates

Connect

Instagram Pinterest Growing Your Craft Etsy Shop

Growing Your Craft is supported by Etsy sellers. When you purchase/subscribe through affiliate links in this guide, I'll earn some coffee money at no extra cost to you. Blog illustrations by Freepik Stories.