Growing Your Craft Etsy SEO Guides

Best Keywords & Tags for wall art

Getting found on Etsy can feel like a challenge, but mastering Etsy Search Engine Optimisation (SEO) is your best chance of getting traffic on Etsy. SEO is about using the right keywords to tell Etsy (and your target customers) exactly what you sell so you appear in the right Etsy search results.

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Let me walk you through everything you need to know in this SEO guide, including:

Understand your ideal target customer
Discover high-impact broad and long-tail keywords for your listings
Analyse what successful wall art sellers are doing right
Learn how to use keywords to optimise your titles, tags, and description
6 ways to find more keywords for your listings

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How to Optimise Listings

Ways to Find Keywords

Understanding Your Ideal Target Customer

Before you dive into keywords, you need to understand who your target customer, including their needs, desires, and the language they use. Because when you know what they are looking for, you can target them with the same keywords that they would use in Etsy search. Here’s a closer look at your typical customer in the wall art niche:

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The typical buyer of digital wall art on Etsy often seeks affordable, customisable, and instantly accessible artwork to refresh their living spaces or find unique gifts. They appreciate diverse styles, from modern minimalist to vibrant abstracts, and enjoy the flexibility of printing designs in various sizes to suit their specific decor needs.

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What problems are they trying to solve or desires are they trying to fulfil when searching for `Wall art` products?

One primary desire is to quickly and cost-effectively update their home or office decor with unique and stylish pieces that reflect their personality or current trends, without the wait time or higher cost associated with physical art

This can lead them to search for terms like:
- instant download abstract gallery wall set
- printable modern botanical art
- affordable minimalist home decor prints

Another strong motivation is the need for highly personalised artwork, such as custom portraits or bespoke quote designs, often intended as heartfelt gifts for special occasions like anniversaries, birthdays, or memorials.

This can lead them to search for terms like:
- custom family portrait digital download
- personalised pet illustration printable gift
- digital wedding anniversary quote art

wall art is a pretty competitive niche with high demand and high competition, so it's important to use long-tail keywords to niche down and have a better chance of ranking on Etsy.

Top 10 Broad Keywords for wall art Sellers

Core keywords (also known as short-tail keywords) are the broad, popular terms that describe your main products. While they often have very high search volume and competition, they are the starting points for you to build your long-tail keywords for the next steps.

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Here are 10 popular broad keywords for the wall art market:

Wall Art

This is the broadest and most encompassing term for decorative items displayed on walls. For digital sellers, it signifies the overall category, often requiring further nicheing to attract specific buyers looking for printable or downloadable designs.

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Art Prints

"Art prints" refers to reproductions of original artwork or digitally created designs intended for display. In the digital context, this keyword is crucial for sellers offering files that customers can print themselves or through a third-party service.

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Digital Download

This keyword specifically targets customers looking for artwork they can receive immediately as a file. It highlights the convenience and speed of acquiring digital wall art, a key selling point for this product type.

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Printable Wall Art

Similar to "digital download," this term explicitly states the product's intended use. It attracts buyers who are comfortable with the DIY aspect of printing and framing their own decor.

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Nursery Art

This targets a specific room and demographic, indicating a strong market for decorative prints suitable for babies' and young children's rooms. Digital options are popular for their affordability and customisation potential in this category.

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Abstract Art

"Abstract art" is a popular stylistic category, appealing to buyers seeking non-representational designs, often focusing on colour, form, and texture. Digital abstract pieces offer a wide range of modern decor options.

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Modern Wall Art

This keyword caters to customers looking for contemporary designs, clean lines, and current aesthetic trends. Digital sellers often provide a wide array of modern styles, from minimalist to bold graphic prints.

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Kitchen Print

Focusing on a specific room, "kitchen print" helps buyers find artwork or typographic designs suitable for kitchen decor. This can include food themes, witty quotes, or stylish patterns for a functional yet decorative space.

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Bathroom Art

Similar to kitchen prints, this keyword targets decor for bathrooms. Popular themes often include calming nature scenes, humorous quotes, or minimalist designs that complement bathroom aesthetics.

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Custom Portrait

This highlights a significant demand for personalised digital artwork, where artists create custom illustrations or likenesses from photos. It's a highly sought-after gift item and a way to create unique, sentimental wall art.

Top Long-Tail Keywords for wall art

While core keywords are important, long-tail keywords are how you can really get found on Etsy. These are longer, more specific phrases (usually 2-5 words) that buyers use when they have a clearer idea of what they want or are closer to making a purchase. They often have lower search volume than broad keywords but higher conversion rates because they target a more specific need.

How to Brainstorm Your Long-Tail Keywords

A systematic way to build long-tail keywords is by adding descriptive modifiers to your broad keywords. Here are the modifiers I recommend:

Style/Aesthetic Long-Tail Keywords

minimalist abstract line art printable
boho sun and moon digital print set
vintage botanical illustration download
scandinavian geometric wall art digital
dark academia moody gallery wall prints

Occasion/Use Long-Tail Keywords

printable nursery decor for new baby
digital housewarming gift custom map
last minute anniversary art download
home office motivational quote printable
kids playroom educational poster set digital

Target Customer Long-Tail Keywords

digital art print gift for her
printable wall art for first home
custom pet portrait digital file for dog lover
nursery animal prints for baby boy room
student dorm decor affordable printable

Materials & Finishes Long-Tail Keywords

File Type/Platform Long-Tail Keywords

high resolution JPEG wall art download
printable PDF art prints A4 A3
SVG cut file for layered wall decor
PNG transparent background art for Frame TV
digital art for Cricut projects printable

Technique/Production Method Long-Tail Keywords

digital watercolour floral illustration print
hand-printed abstract landscape art
hand lettered calligraphy quote printable
photo collage custom digital art
vector graphic cityscape art print

Feature/Benefit Long-Tail Keywords

instant download printable gallery wall
affordable modern art digital set
customisable text name art printable
multiple sizes included art download
print at home decor digital file

Theme/Subject Matter Long-Tail Keywords

botanical leaf print digital download
celestial moon phase printable art
abstract mountain range wall art
whimsical woodland animals nursery prints
minimalist city map digital poster

Size/Shape/Fit Long-Tail Keywords

A3 A4 A5 printable wall art bundle
square format digital abstract print
large format poster download
set of 3 vertical prints digital
digital art scalable vector file

Problem Solved Long-Tail Keywords

last minute printable gift for mum
budget friendly home decor update
easy DIY gallery wall digital prints
unique personalised anniversary artwork file
quick room makeover instant download art

To speed up the process and get even more relevant long-tail keyword ideas, consider using SEO research tools like Alura which you can get a big similar keyword list with information like estimated search volume and demand. Their free plan is pretty generous and you can sign up for free here.

Analysing Best Selling Listing Titles

One of the best ways to improve your Etsy SEO strategy is to see what's working for other successful sellers. By analysing best selling listings, you can gain valuable insights into what effective keywords they use, and how they structure the titles, so that you can apply to your own listings as well.

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Let's look at the listing titles from two wall art bestsellers to see what we can learn from them:

Bestseller Listing Title Analysis 01:

Custom Portrait, Couple Portrait, Cartoon Portrait, Custom Family Portrait, Mother's Day, Couple Drawing, Personalized Portrait by ThePlutonArt

This title effectively uses "Custom" and "Personalized" to attract buyers seeking unique, made-to-order digital artwork. It comprehensively covers various target recipients ("Couple Portrait," "Family Portrait") and art styles ("Cartoon Portrait," "Couple Drawing"), broadening its appeal for different gifting occasions, explicitly mentioning "Mother's Day." This multifaceted approach ensures high visibility for a wide range of searches related to personalised digital portraits.

Bestseller Listing Title Analysis 02

Pet Portrait, Personalized Digital Print, Dog Portrait Wall Art, Dog Memorial Gift, Dog Painting, Custom Gift For Dog, Best Gift For Her Pet by Furrlio

This title excels by being highly specific, immediately targeting "Pet Portrait" and "Dog Portrait" seekers. It clearly communicates the product format ("Personalized Digital Print," "Dog Portrait Wall Art") and appeals to strong emotional drivers with "Dog Memorial Gift." The inclusion of "Custom Gift For Dog" and the benefit-oriented "Best Gift For Her Pet" further enhances its attractiveness to those looking for thoughtful, bespoke presents for pet owners.

Click here to see more Etsy bestseller title inspirations

How to Use Keywords to Optimise Your Etsy Listings

Now that you have a list of descriptive long-tail keywords for your wall art, let's see how we can use them to optimise your Etsy listings.

How to Craft Highly Descriptive, Keyword-Rich Titles

Your listing title can make-or-break your Etsy SEO. Write your long-tail keywords to be highly descriptive. For example, compare these two:

Okay Title: Abstract Art Printable

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Better Title: Modern Abstract Art Printable, Minimalist Digital Download, Neutral Tones Wall Decor

Then put your strongest, most descriptive keyword in the front. Separate each long-tail keyword with symbols like commas or dashes so that the title is easy to read.

Use All 13 Tags with Specific, Long-Tail Keywords

Tags are another important place to tell the Etsy algorithm what your product is about. Use all 13 tags for your listings.

Focus on specific, long-tail keyword phrases
Tags have a 20-character limit
While it's ok for some broad keywords to appear in multiple tags, try to use a wide variety of descriptive terms across your 13 tags

Find Accurate Attributes & Categories

When you list a product on Etsy, you'll select a category and then be prompted to fill out attributes specific to that category (e.g., colour, material, size, occasion). These are just as important for SEO and helping buyers find your items through Etsy's filters.

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Be thorough and fill out as many relevant attributes as possible and be accurate for your product category.

Write Description for Shoppers & Etsy search algorithm

Etsy now uses keywords in your listing description for SEO. What I recommend to Etsy seller is to write compelling short paragraph (1-3 sentences) at the very beginning of your listing description that naturally include 3-5 relavant long-tail keywords for the product. Clearly communicate what the product is, its key features, and the benefits it offers the customer.

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Let's look at some listing description examples for wall art:

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Listing Description Example 01

Instantly elevate your living space with this stunning abstract geometric art printable, a perfect modern wall decor piece. This high-resolution digital download includes multiple sizes, allowing you to easily print and frame this minimalist artwork to suit your home office or bedroom aesthetics.

Listing Description Example 02

Brighten up your little one's room with our charming woodland animal nursery prints, an adorable set of digital downloads. This collection of cute forest creature art is perfect for creating a whimsical and educational atmosphere, ready for you to print at home for an instant nursery makeover.

Listing Description Example 03

Capture a cherished memory with a personalised custom house portrait, a unique digital art piece created from your photo. This bespoke illustration makes a thoughtful housewarming gift or a beautiful way to commemorate your family home, delivered as a high-quality printable file for your convenience.

6 Ways to Find More Keywords for wall art

Keyword research is an ongoing process. I recommend these 6 ways to find effective long-tail keywords for your listings:

Etsy Search Bar

Start typing your core keywords into Etsy's search bar and pay close attention to the auto-suggestions that appear (guide here). These are real searches from actual Etsy shoppers.

Competitor Research

Look at the titles of listings that rank on page 1 (especially those with "Bestseller" badges). Don't copy directly, but use their keyword choices as inspiration for terms you might have missed.

Your Own Shop Stats

Your shop stats show you the exact search terms shoppers used to find your listings. Pay special attention to those that you are not directly targeting, and consider targeting them in listing titles.

Alura

One of my favourite Etsy keyword research tools. Alura speeds up the process of giving you a list of related popular keywords, and analyse which ones are the best for you.

eRank

Another popular tool among Etsy sellers, eRank offers robust keyword tools, trend analysis, grading your current listings, and checking keyword strength.

Everbee

Another great keyword research tool. I especially love Everbee's Chrome extension that shows you the estimated search volume directly on Etsy.

Your wall art Etsy SEO Checklist

Phew, that's a lot of information. Let's do a little recap:

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Understand My Customer: Do I understand my target customer and their primary search motivations?
Core Keyword Research: Have I identified the top core keywords for the wall art niche?
Long-Tail Keywords: Have I brainstormed a diverse list of long-tail keywords using various modifiers?
Ongoing Etsy SEO: Am I using at least 2-3 methods (from Section 7) to regularly find new keyword opportunities for wall art?
Optimised Titles: Are my listing titles highly descriptive, front-loaded with strong keywords?
Maximised Tags: Am I using all 13 tags with specific, long-tail phrases?
Compelling Descriptions: Does the opening paragraph of my listing descriptions naturally include 3-5 important keywords and clearly state benefits/features?
Analyse & Improve: Am I reviewing my Etsy stats and competitor listings in the wall art niche regularly to improve my SEO strategy?

Get More Etsy SEO Resources Here:

GYC Etsy SEO Checklist

A handy checklist for you to print out and make progress.

GYC Etsy SEO Guide

Our free SEO guide walking through everything you need to know.

Full Etsy SEO Course

A step-by-step comprehensive course in GYC Etsy Academy 2.0

Check Out Other Niches for Etsy SEO & Keyword Guides

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