(2024) 81 Tools & Resources To Grow Your Etsy Shop (Free & Paid)

Last Updated:

December 18, 2023


Tools & Resources
Table Of Content
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Growing an Etsy shop can be challenging and overwhelming because of the many areas you need to master.

Luckily, with the right tools and resources, you can make your life easier as an Etsy seller.

This guide features a wide range of handpicked tools and websites that help you speed up your day-to-day Etsy tasks.

Let's get started.

Etsy SEO & Keyword Research


Alura is a useful all-in-one platform for Etsy sellers including keyword research, product research, listing optimisation and more. I'm especially impressed with their product research tool which shows the estimated sales (great for finding products that actually sell well). They have a free plan to try it out. Paid plan is about $13 per month if you paid annually. Click here to read how to use it.

Sale Samurai

Sale Samurai is a market research tool for Etsy that helps you estimate search volume and choose the best keywords. The large amount of keywords you can get is one of the strongest features of Sale Samurai. It even integrates with print-on-demand services like Printful. It has a 3-day free trial & only $9.99/month, which is one of the cheaper options for the functionalities.


Everbee integrates directly on Etsy and you can generate reports to see which listings have the most sales/revenue. It’s useful to find validation for new product ideas. They have a free plan with 10 searches a month.


Marmalead is a SEO and market research tool for Etsy. It gives you estimates for keyword search volumes and engagement. It has a 14-day free trial when you search “Marmalead free trial”.


Similar Etsy research tool. You can research keywords, sellers, and audit your Etsy listings with eRank. One of the main advantages is that their paid plan starts at only $5.99.


Another capable Etsy research tool. One of the standout feature is its large database of Etsy products and shops, which can help you spot winning products and niche ideas on Etsy. You can try EtsyHunt for free here.

Handmade Hunt

Handmade Hunt is a handy website that shows you top sellers on Etsy and trending shops that are gaining traction. There are a lot that you can learn from successful Etsy sellers on the list.


Crest is a good Etsy market research tool focusing more on analysing your own shop's data. Surprisingly it comes with a product listing video generator.


MakerWords is another Etsy research tool. Compared to other tools, the feature set is not the most impressive and it doesn't have a free plan or free trial.

Best SEO Keyword Tools For Etsy

There are quite a few SEO tools on the market, each with different features and pricing. It could be overwhelming to choose the best one for your shop.

I've tested 12 most popular Etsy SEO tools and choose the best ones here in this guide.

AI Tools


ChatGPT is a powerful tool for Etsy sellers in answering customer messages improving product description, marketing strategies, etc. Click here to read my guide on how to use ChatGPT for your shop.

ChatGPT is capable of writing product description and brainstorm selling points for you. This example uses ChatGPT 3.5

General Research

Answer The Public

Answer The Public is a useful website to research phrases and questions that people type in google. It’s helpful in knowing what people are commonly asking in your niche and keyword ideas. The keyword list like this can help you uncover new long-tail keywords.

Answer the public is useful for brainstorming concerns and questions that your potential customers may have. For example, searching "soy candle", I get questions like "can soy candle be used for massage?"


Keyword.io is a free keyword research tool that shows you autocomplete suggestions on multiple websites, including other ecommerce sites like Amazon and eBay.


Keywordtool.io is a similar tool to the one above using autocomplete keyword suggestions.

Google Trends

Google Trends is helpful when you need to compare general trends of a keyword or to compare the popularity between multiple different keywords.

Google Analytics

Google analytics give you extra insights to your Etsy shop.

Etsy Listing Bulk Editor


Vela is an easy to use bulk edit tool for your Etsy listings. Saves me hours last time I wanted to add an extra photo to my 350+ listings. It can even manage multiple shops. They have a one week free trial.

Etsy Price/Fee Calculator

There are two useful calculators from Alura and Crafty Base. Both are easy to use and can help you estimate your costs of selling on Etsy.

Inventory & Accounting Management

Crafty Base

Crafty Base is an inventory and bookkeeping tool for Etsy sellers. It integrates with Etsy for a more automated and streamlined experience. Helps a ton during tax season.

Photo Editing


Canva is a well-rounded, all-in-one platform that can edit your product photos with an easy interface. The background remover is especially useful for Etsy product photos.

Canva recently updated their photo editing features and you can make adjustment to only the background or foreground

Adobe Express

Adobe Express offers a selection of useful features for free, including background remover, graphic design templates, etc.

Free background remover from Adobe Express


The gold standard of photo editing. Photoshop is a very capable software, but could be a bit overkill for an average Etsy seller.


My go to app for photo editing. You can drastically enhance your product photography with Lightroom. They have a free mode on the mobile version of the app.


Similar tool to Canva, PicMonkey has more capabilities in photo editing, but overall it has less templates, graphics, etc. which are useful for Etsy sellers.


Gimp is a very capable free photo editor, but the learning curve could be quite steep for a beginner.


An easy to use photo editing software on your phone.


They have two versions of the web-based photo editor - one for beginner and one for pros with more controls.

A Color Story

A Color Story has 2 apps specialising in photo editing (adding filters & effects) and graphic design (applying brushes and text). Good for colourful images.

Graphics & Social Media Templates

Creative Market

Creative Market is my go-to for finding high quality graphics, templates and fonts. They also have a selection of free assets every month.


Other than photo editing, Canva has an impressive library of graphics and templates that you can customise for your Etsy business.

Studio (formally Over)

Similar to Canva, Studio is an easy-to-use design app with more of an emphasis on social media templates.


Visme is a graphic design app with a focus on business templates like infographics and presentations. Doesn’t have a mobile app at the time of writing.

Envato Elements

Envato Elements is probably one of the best things I subscribe to. Having access to millions of graphics, fonts and templates is extremely useful for an Etsy business owner.


Similar to Envato market, Freepik gives you unlimited downloads to their millions of assets like texture and templates. The navigation is not as easy as Envato Elements, but it’s cheaper. 


My recommendation for icons and icon-like graphics.

Handmade News

Etsy Blog

The Etsy blog is a good place to look for inspirations and trends on Etsy.

Growing Your Craft Blog

I write free guides to help Etsy sellers like you to grow your shop. You can find all the free guides here.

Handmade Seller Magazine

As the name suggests, you can find everything handmade on their blog and magazine.

Email Marketing Services


ConvertKit has a free tier and emails have great deliverability (meaning emails actually reach the inbox, instead of spam). This is what their interface looks like.


One of the most popular email marketing tools, Mailchimp is easy to use but gets expensive when you have more subscribers.


Drip is a good email marketing service with ecommerce CRM (customer relationship management) features.


Easy-to-use, good functionalities, good deliverability, and free until 1000 subscribers. MailerLite is one of my favourites. You can create email automation sequence like this to better target your customers:


Sendinblue is one of the more economical options. You can segment subscribers and set up automations for unlimited subscribers. It’s free up to 300 emails sent per day.

Email Design Inspirations

Really Good Emails

Inspiration site for marketing emails. Get design and copywriting inspiration for your emails. You can even download their browser extension to save any emails you receive.

Print On Demand


Printful is my go-to for opening a print-on-demand Etsy shop. The products have great print quality and shipping time. They also offer more custom branding options.


Although longer shipping time and lower print quality in general than Printful, Printify is still a solid choice as a print-on-demand shop for Etsy, especially if you ship mostly to the US as the margin is slightly higher than Printful.

Fonts & Typography

Google Fonts

Google Fonts is my go-to for free fonts.

1001 Free Fonts

This website has a good collection of fonts that are completely free.

What The Font

If you see a font that you like on the internet. Screenshot it and upload to this What The Font, and it will match it to similar fonts.

Creative Market

Creative Market is a great place to find premium feeling handcrafted fonts. I love making wordmark logos with their fonts.

Envato Elements

Envato Elements have similarly high quality fonts. The good thing is that you can try out as many fonts as you want because of their unlimited downloads.

Colour Palette


Colorhunt is a great place to find beautiful colour palettes for graphic designs.


ColorSpace is an amazing tool that generates various colour palettes from one colour. You can literally build a whole visual brand identity from one single colour you love.


Artboard Studio

A mockup scene creator that I use. The best thing about Artboard Studio is you can create realistic product photos with a wide variety of everyday objects. Basically a scene creator for mockups


Placeit is a mockup creator with more of a focus on apparel and clothing photos.

Design/Photo Inspirations


The definitive place to find inspirations. However, ads on Pinterest have been quite invasive to the experience.


Dribbble is my go-to for finding graphic design inspirations. The designs are generally very high quality.


Similar site to Dribbble, Designinspiration has the cool feature of exploring designs by topic.

Social Media Scheduling


Buffer is an all-in-one social media management tool. They help you schedule social posts and track your overall social media progress.


A social media management app with a focus on Instagram. Later has tools like instagram analytics and hashtag suggestions in addition to their scheduler.


Tailwind focuses on Pinterest marketing. I love the ability to generate multiple different pins with one single photo with their create feature.


Hootsuite is another social media management software with more collaboration features, but more expensive than competition. 


A neat little app that allows you to preview your Instagram feed.


Canva also has a simple social media post scheduler build in, which allows a pretty streamlined experience from design to publish.

Other Social Media Tools


PinGroupie is a Pinterest tool that shows you group boards and allow you to search for popular pins.

Social Blade

This tool allows you to analyse your own (or your competitor’s) social media accounts.


Flick specialises on Instagram. It helps you grow your Instagram with hashtag strategy, scheduling and analytics. I’m especially impressed with their hashtag analysis tool to find different popularity hashtags.

Website Builders


A website builder that is quite easy to use. With good product photography, you can build a beautiful website very quickly with their templates.


Most capable website builder compared to other options in this list, but also comes with a steeper learning curve. Growing Your Craft is built on Webflow.


Wix is another good website builder with many functionalities like forum and appointment scheduling.


The most popular choice, but I wouldn’t recommend Wordpress as the interface is clunky and hard to navigate in my opinion.


Weebly is a simple website builder by the payment system Square. The cost is relatively low.

Shop Name


Great tool to get some brand name inspirations when I start a new shop. Namelix even generates some logo ideas.



Trello is a to-do, checklist app that helps progress tracking of everyday tasks.


A straight-forward to-do app that helps you keep track of things to do.


Love the functionality of Evernote to save webpages that I come across and highlight important info for later.



Great learning platform to explore different areas of interest. I’ve taken some product photography classes on Skillshare which have been very useful for my Etsy shops. You can take as many classes as you want with one monthly fee.


You can purchase Udemy courses on various topics. Usually they are more in-depth than Skillshare.



Zapier is an automation tool that allows you to connect between different apps. For example, if you have a blog, you can set up so that your new post will be shared on Pinterest and Facebook automatically.


Similar to Zapier, IFTTT is an automation tool but with more emphasise on connecting smart home devices like Amazon Alexa.

Link Shortening


The most popular link shortening tool. Bit.ly also allows you to track clicks of your shortened url.

Tiny Url

Tiny Url is another link shortener that is very similar to bitly. 

Printing Services


What I use when I need to get some business cards printed. Vistaprint also prints mailing boxes, thank you cards, and even clothing.


Avery offers printing service for a big variety of products with a focus on product labels.

Online Labels

Online Labels specialises in product label printing. 

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