Recommended Tools & Resources For Etsy Sellers

Etsy SEO & Research Tools

Top Pick

Alura

My favourite Etsy tool for market and product research. I'm especially impressed with Chrome extension which lets me do competitor research directly on Etsy. Try for free and use code GROWING30 to save 30%.

Try Alura For Free

Top Pick

EtsyHunt

Another helpful Etsy research tool. One of the standout features is its large database of Etsy products and shops, which gives you great insights. Pro plan is just $1 for 3 days, and you can use code GYC for 10% off.

Try EtsyHunt For Free

Sales Samurai

The standout is the keyword research capability which gives you a large amount of useful long-tail keywords. It’s especially when you are brainstorming and creating new products. Use code growingyourcraft for 20% off.

Try Sales Samurai For Free

eRank

You can get insights about keywords, competitors, and audit your Etsy listings with eRank. One of the main advantages is that their paid plan starts at only $5.99.

Try eRank For Free

See all 17 Etsy SEO tools I've tested →

Design Tools

Top Pick

Canva

Canva is a well-rounded, all-in-one online design tool that lets you create designs like social media posts, shop banners and more. They also have a large library of graphics and templates, though many of which are only available with the paid Canva Pro.

Try Canva

Adobe Express

A similar online design tool to Canva with some unique features like the linking of design assets across different Adobe products, which is good if you are already in the Adobe ecosystem.

Try Adobe Express

Picmonkey

Another online design tool with strong photo editing features, but fewer templates and graphics to choose from compared to the other options.

Try Picmonkey

Affinity Designer

The best alternative to Adobe Illustrator. Highly capable design tool with all the functionalities you'd need, but it has a steep learning curve and could be an overkill for most Etsy sellers.

Try Affinity Designer

Photo Editing

Top Pick

Adobe Lightroom Mobile

My go to app for photo editing. You can drastically enhance your product photography with Lightroom mobile. They have a free version with limited features.

Try Lightroom Mobile

Canva

Not only is Canva an online design tool, it also can edit your product photos. Its capabilities have improved over the last few years, for example, make adjustments to the product (foreground) without changing the background.

Try Canva

Snapseed

Easy-to-use photo editor for your phone. It has fewer features compared to Lightroom, but it's also easier to pick up with a simpler user interface.

Try Snapseed

Video Editing

Capcut

Surprisingly capable and user-friendly video editor with the feature of direct uploading the edited video to TikTok.

Try Capcut

LumaFusion

A full video editing software for your phone. Highly capable but could be overkill for most Etsy sellers.

Get LumaFusion

Graphics, Fonts & Templates

Top Pick

Creative Market

Creative Market is my go-to for finding high quality graphics, templates and fonts. They also have a selection of free assets every month.

Visit Creative Market

Envato Elements

A subscription to access millions of graphics, fonts and templates. The quality of the design assets are high quality.

Visit Envato Elements

Canva

Canva has a large library of graphics and templates that you can customise for your Etsy business, but most of them are locked behind the Canva Pro subscription.

Visit Canva

Creative Fabrica

A cheaper alternative to marketplace like Creative Market, with many assets starting at just $1.

Visit Creative Fabrica

To Make Editable Designs

Top Pick

Corjl

An Etsy-integrated platform with a 15-day free trial, offering design protection, a demo editor, and customer edit assistance, but with limited design elements and a basic mobile editor.

Try Corjl

Canva

A versatile, free-to-use design platform with a vast library of elements and fonts, excellent mobile editing, and frequent feature updates, though lacking in design protection and Etsy integration.

Try Canva

JetTemplate

A cost-effective, Etsy-integrated option with no base fee, which makes it possible to start your Etsy shop for almost no money. They also offer features like design protection and demo editor, but lacking some design features.

Try JetTemplate

Templett

A more expensive option that integrates with Etsy. They provide design protection, a demo editor, and have a decent font library.

Try Templett

See the full comparison of these tools →

AI Tools

Top Pick

Claude AI

A powerful AI language model by Anthropic. Capable of helping you with daily seller tasks like writing product description, drafting customer replies, brainstorming ideas, etc.

Try Claude AI

ChatGPT

Equally powerful AI tool by OpenAI. I'd recommend trying both as they are both free to use with some message limitation that resets every few hours.

Try ChatGPT

Midjourney

The most capable AI image generation tool. Capable of a wide range of styles but it's especially good at realistic images compared to other image generation tools.

Try Midjourney

Leonardo AI

Cheaper alternative to Midjourney with more features. The generated images are comparable but tend to be a bit lower quality than Midjourney's ones.

Try Leonardo AI

Email Marketing

Top Pick

ConvertKit

ConvertKit has a free tier for up to 10,000 subscribers, and emails have great deliverability (meaning emails actually reach the inbox, instead of spam).

Try ConvertKit

MailerLite

Easy-to-use, good functionalities, good deliverability, and free until 1000 subscribers. MailerLite is one of my favourites.

Try MailerLite

Brevo

Brevo (previously Sendinblue) is one of the more economical options. You can segment subscribers and set up automations for unlimited subscribers. It’s free up to 300 emails sent per day.

Try Brevo

Mailchimp

One of the most popular email marketing tools, Mailchimp is easy to use but gets expensive when you have more subscribers.

Try Mailchimp

Print-On-Demand

Printful

Printful is one of my go-to's for opening a POD Etsy shop. The products have great print quality and shipping time, though it comes at slightly higher costs. They also offer more custom branding options.

Try Printful

Printify

Although longer shipping time and lower print quality in general than Printful, Printify is still a solid choice as a print-on-demand shop for Etsy, especially if you ship mostly to the US as the margin is slightly higher than Printful.

Try Printify

Gelato

A print-on-demand provider with the largest network of 32 countries and focus on high quality products. At the time of writing, they are running a promotion of 50% off your first order of over $50.

Try Gelato

Mockup Photos

Top Pick

Artboard Studio

A mockup scene creator that I use. The best feature is their wide selection of mockup products, as well as everyday objects, so that you can create your unique realistic product photos for digital products.

Try Artboard Studio

Placeit

Placeit is a mockup creator with more of a focus on apparel and clothing photos. Not overly useful if you sell digital downloads like templates.

Try Placeit

Freepik Mockup

A relatively new mockup generator by Freepik. It has basic capability but lacks advanced categorisation which makes templates hard to find.

Try Freepik Mockup

Design Inspirations

The definitive place to find inspirations. However, ads on Pinterest could be quite invasive to the experience.

Visit Pinterest

Dribbble

Dribbble is my go-to for finding graphic design inspirations. The designs are generally very high quality.

Visit Dribbble

Abduzeedo

An editorial blog featuring high quality, inspiring designs.

Visit Abduzeedo

Designinspiration

Similar site to Dribbble, Designinspiration has the cool feature of exploring designs by colour palette.

Visit Designinspiration

Website Builder

Squarespace

A website builder that is quite easy to use. With good product photography, you can build a beautiful website very quickly with their templates.

Try Squarespace

Wix

Wix is another good website builder with many functionalities like forum and appointment scheduling.

Try Wix

Shopify

Website builder with strong ecommerce features, but the prices have gone up a lot in the last few years.

Try Shopify

Webflow

Most capable website builder compared to other options in this list, but also comes with a steeper learning curve. Growing Your Craft is built on Webflow.

Try Webflow