Etsy Pricing Calculator

How To Use This Etsy Pricing Calculator?

This Etsy Pricing Calculator works backwards from your costs to tell you what to charge. Etsy fees are built into the price, so the profit margin you choose is the margin you actually get.

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1. Add what it costs to make each item. Enter your materials and packaging, how long each item takes to make, and your hourly rate. Paying yourself for your time is a cost, not your profit.
2. Add your running costs. Enter your monthly overheads, such as tools, subscriptions and Etsy Plus, and how many sales you make a month. The calculator shares these costs across your sales.
3. Add your shipping. Enter what you charge the buyer and what the label costs you. If you charge $0, the calculator treats it as free shipping and builds the label cost into your price.
4. Choose your profit margin. Use the slider to pick a margin between 10% and 70%. If you can't or haven't opted out of Offsite Ads, turn on "Leave room for a 15% Offsite Ads fee" so a sale from an ad doesn't wipe out your profit.
5. Read your price. The price tag shows a suggested listing price rounded up to end in .99, plus the exact price for your margin. Below it, you'll see:
   • where the buyer's money goes
   • prices at different margins (tap one to switch)
   • whether you'd still make a profit selling wholesale at half your retail price

Press Reset to go back to the example numbers.

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How Is The Price Calculated?

The calculator first adds up your costs per item: materials, your time, your share of overheads and the shipping label. It then adds Etsy's fixed fees ($0.20 listing fee and $0.25 payment processing). Finally, it divides by what's left after Etsy's percentage fees (6.5% transaction and 3% processing) and your chosen margin:

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Price = (your costs + $0.45) ÷ (1 − 9.5% − your margin)

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If you charge for shipping, that amount comes off the item price, because Etsy's fees apply to shipping too.

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With the example numbers, your costs come to $24.17 per item. For a 30% margin, the exact price is $40.69, which the calculator rounds up to $40.99. At that price, Etsy takes $4.34 and you keep $12.48 profit, on top of the $10 you pay yourself for your time.

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The calculator uses Etsy's US payment processing rate. Rates in other countries are slightly different.

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What Profit Margin Should I Aim For?

There's no single right number, but leave room for discounts. With the example numbers, a 20% off sale on the $40.99 price cuts a 30% margin to about 15%.

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If you plan to sell wholesale, shops usually pay about half your retail price, so your retail price needs to still cover your costs when halved. The wholesale check in the calculator shows whether it does.