To succeed on instagram, your content should focus on one or more of these core categories:
- Product showcase
- Educational content
- Behind-the-scenes
- User-generated content
- Engagement & community
Over 80% of your content should fit into the above categories; Your sales-focused content should make up for less than 20%.
Setting Up Your Instagram Profile:
- Use a business account
- Optimise your bio with keywords and a clear CTA
- Give a clear reason why people should follow you
- Enable high-quality uploads in settings
When capturing your content, remember to:
- Use natural light
- Avoid shadows
- Experiment with different angles
- Have steady footage
- Use simple, clean background
Also, edit your videos using apps like Inshot, CapCut, etc.
Instagram Posting Strategies
- Use the first sentence to grab attention
- Put call-to-action t the end of caption
- Experiment with different content types (photos, carousels, reels)
- Post when most followers are online (check Insights for follower info)
- Use 8-15 relevant hashtags, mix small, medium, and large ones
Engaging with similar accounts in your niche is important. Engage 10 minutes before and 20 minutes after posting.
Here are some additional tips for posting reels and stories:
Reels
- Create engaging hooks in the first few seconds
- Use trending music relevant to your niche
- Use Instagram's reel templates for efficiency
Stories
- Share behind-the-scenes, polls, Q&As, and customer appreciation
- Use Highlights to categorise and preserve important stories
To expand your reach further, consider leveraging influencer marketing:
- Collaborate with micro-influencers (1,000-50,000 followers)
- Reach out with personalised messages offering product exchanges (check chapter 11 for the script to reach out)