Accurate photos are crucial for a successful Etsy listing and to avoid unhappy customers. By allowing customers to see exactly what they are buying, you eliminate any confusion or disappointments when they receive the product. This creates a "what you see is what you get" scenario, ensuring customers know exactly what they are buying.
One aspect that sellers should pay close attention to is sizing. Often, sellers don't show the size of their products in photos, resulting in customers not realising how big or small the item is, which leads to potential disappointment from customers. So make sure your photo shows the product size by comparing it to a person or common objects.
Another aspect that you should pay attention to is showing the material and texture of products. Because your customers can’t feel the product, showing the texture and material in a close up photo helps them have a clearer idea of what they’re getting.
An accurate product description is just as important to avoid unhappy customers. A well-written and detailed description helps customers have the best expectations of what they will receive.
It’s important to include all relevant details about the product, such as size, materials, and any other important information. This allows customers a clear idea of what they’re getting and avoid any surprises.
Setting realistic expectations for shipping and processing time is essential for a positive customer experience. This is especially important for custom-made products and international sellers.
It is important to keep customers informed about shipping time and any potential delays. Make sure the processing and shipping times in your shipping profile are accurate.
During busy holiday seasons, it’s important to let customers know accurate information like Christmas shipping cut-off date and updated shipping time to avoid any last-minute surprises.