Making a living doing what you love is the dream, and Etsy is one of the best places to start. But what should you sell?
In this guide, you'll find 53 beginner-friendly Etsy shop ideas, from evergreen favourites to newer trends, each with a real example from Etsy.
Before you choose one, read the next section. It shows you how to check that an idea will actually sell.
How To Choose The Right Etsy Shop Idea
- Play to your strengths. Choose something you're skilled at or passionate about, or where you have an advantage, like access to unusual materials.
- Check there's demand. Type your idea into the Etsy search bar and look at the suggestions, bestseller badges and how many shops are selling it. Here's how to see what sells on Etsy. You can also use Etsy's Gift Mode and Google Trends for ideas.
- Find a niche within the idea. Popular ideas like candles or wall art are competitive, so aim for a specific group of customers. Here's how to find high-demand, low-competition niches.
- Mix trends with evergreen products. Trends can bring quick sales, but evergreen products keep selling all year.
- Check the numbers. Consider your materials, your time and how much the product costs to ship. The Etsy pricing calculator shows what you'd need to charge.
53 Trending Etsy Shop Ideas
Self Care Products
Make your customers feel good with self care products like candles, skin care and floral tea. A curated box like this makes a great gift for customers themselves.
Specialised Journals
More people started journaling. Instead of a generic themed journal, try selling journals for specific niches like wellness, fitness, affirmation, etc.
DIY Project Kits
Instead of buying the finished products, people nowadays like learning how to craft and create themselves. Sell DIY craft kits for them with raw materials and instructions.
Home Organisation
A tidy, organised home never goes out of style. Products which help you keep your living space tidy and organised have high demand. Tap into this niche by offering drawer organiser, kitchen labels and handmade shelvings like this:
Resume Templates
A professional-looking resume can make a big difference in a competitive job market. Create editable resume templates for different industries and roles, and add extra value with a short guide on writing a resume that gets noticed.
Self Expression Products
Encourage customers to embrace who they are fully. It can be clothing, accessories, stickers, or pins like this:
Cute Baby Gifts
Baby gifts and toys are always in demand. Make sure it's cute, colourful and kid friendly.
Personalised Jewelry
One of the ever-green categories on Etsy. Personalised jewelry is perfect for gifts. One thing to consider is to have the packaging gift ready which you can learn in this jewelry packaging guide.
Sustainable Fashion
Increasing number of Etsy customers care about the environment and the problems with fast fashion. Tackle both of these problems with handmade clothing using sustainable materials like bamboo and linen.
Personalised Digital Prints
One of the more beginner-friendly niches on Etsy if you are good with technology. Customise digital products like wall arts and prints like this couple name print is popular on Etsy. Check out more digital product ideas here.
Personalised Couple Name Print
Home Office Supplies
More and more people work from home in recent years. Allow them to make their work space more efficient and personal.
Retro Home Decor
Mushroom lamps are a great example. Their whimsical, 70s-inspired shape has become hugely popular. The mushroom theme also works well in jewelry, clothing and digital products.
Vegan Accessories
Veganism is gaining popularity because of ethical and environmental reasons. Tap into this market with vegan accessories with vegan materials like this wallet:
Gifts For Pets
People love their pets and treat them like family. Offer them gifts for their pets like accessories and treats.
Nature Home Decor
Bringing nature indoors with nature themed home decor. It's not only limited to real plants, but also plant related decor like this for low maintenance.
Anniversary Gifts
Create something special and personalised for couples. Jewelry and digital arts are the two most popular niches here.
Art From Different Cultures
People appreciate authentic, genuine art from different cultures. Think about creating art pieces from your own culture.
African Wax Print Storage Baskets
Japandi & Natural-Material Decor
Japandi, a style blending Japanese minimalism with Scandinavian function, is a popular way into this niche. Think woven wall hangings, linen bedding and neutral-toned ceramics. Textured fabrics like bouclé are also popular for cushions, pet beds and small furniture.
Craft Supplies
Similarly, people are looking for craft supplies like fabric and yarn. If you are close to a source of any of the craft supplies, it may be a good idea to brand them and sell them.
Embroidered Sweatshirts & Hoodies
Embroidery adds texture and a personal touch to clothing, and embroidered sweatshirts are especially popular in the colder months. You can also embroider hoodies, tote bags and even bookmarks, and personalise them with names or initials.
Wedding Gifts
Make something personal so that people can buy for their friend's or family's wedding. One way is to learn how to use Photoshop actions to create a unique digital art like this one:
Custom Watercolour Couple Portrait
Baby Accessories
Parents love to dress up their children. Craft cute accessories targeted for babies to capture a share of this popular market.
Digital Prints
Digital wall art and prints is a popular niche on Etsy. Think about how you can niche down and create something with your own unique style.
Printable Invitations
Buying printed invitations could be expensive. Make designs like this so that customers can edit and print themselves to save costs.
Lightroom Presets
Lightroom is a popular photo editing app. Presets are a one-click solution with multiple adjustment so that customers can get the look they want quickly. The app is free to download and start using.
Candles
One of the most popular niches on Etsy. The market can be a bit saturated, but you can niche down to serve a specific sub-market better than the existing competition.
Social Media Templates
Almost everyone uses at least one social media platforms. Create designs that customers can quickly edit and use to enhance their social media presence.
Baking Supplies
Home baking is a popular hobby, and personalised baking tools make great gifts. Baking supplies especially those that are personalised are gaining demand.
Gift Wrapping Supplies
Gift wrapping paper is a great way for customers to express themselves. Create designs that are hard to find elsewhere to stand out on Etsy.
Cute Sea Animal Wrapping Paper
Crystal Jewelry
An ever-green category on Etsy. Customers love crystals' natural beauty and fascinated by their metaphysical properties. Tap into it by searching for underserved sub-niche.
Goal Trackers & Personal Growth Printables
Goal trackers are especially popular around the new year. Offer them for different areas of life, like fitness, habits, reading or saving money.
Vintage Clothing
Vintage revival is real. Give your modern take on the niche and create clothing and accessories that appeals to Etsy customers.
Wedding Accessories
Wedding is expensive, including the bride's and bridemaid's accessories. Many people come to Etsy to look for cheaper alternatives that don't compromise on style.
Wall Art & Prints
In this relatively saturated niche, create personalised prints with your own unique take to capture customers.
Seasonal & Holiday Gifts
Seasonal and holiday gifts are a great way to further increase a shop's sales, but it's not recommended to build your entire shop on only those items as the demand is not stable.
Print On Demand Products
Companies like Printful and Printify allow you to upload your own design, and they help you print it on products and ship directly to customers. It greatly reduce your cost for buying the equipment yourself, but the downside is that the profit margin is lower.
Fitness Items
People keep themselves fit and healthy by working out, both at the gym or at home. Fitness items like gym clothes, yoga mat, and gym towels are good ways to enter the market.
Yoga Products
Yoga is a huge industry, and many Etsy users are into yoga. Other than yoga mat and yoga pants, a printable like this is also popular.
Bath Bombs
Made popular by brands like Lush, bath bombs or bath frizzers is a great product to create and sell if you create unique flavours or shapes.
Motivational Prints
Staying motivated is a struggle for most people. Some of them look for a simple print that can both decorate the space and give them that little encouragement.
Upcycled Accessories
Upcycled jewelry and accessories are not just homemade projects any more. If they are elevated like this one, it can be a great conversation starter for customers.
Flat Back Earrings
Flat back earrings have a flat back instead of a sharp post, so they're more comfortable to wear and sleep in, and less likely to irritate the skin. If you already sell earrings, add a flat back option to reach more shoppers.
Unique Coasters
Coasters don't have to be boring. Create them with unusual materials like this one to stand out:
Natural Fibre Bags
Fabric like recycled cotton, hemp and linen are great for making tote bags.
Social Movement Products
Create impactful social movement items like posters and clothing. Make sure it's something that you believe in.
Budget Planners & Finance Trackers
When money is tight, more people start budgeting. Budget planners, spreadsheets, workbooks and finance trackers are consistently popular digital products, and they're a great fit if you're good with numbers.
Travel Gifts
Travel lovers love to remember their favourite trips. Satisfy their craving by creating travel related gifts like this one:
Dinnerware
Dinnerware can allow people to express their personality on the dining table. Create something that can't be found in big retail shops like this rustic bowl and plate set.
Homeschool Products
Some parents opt for homeschooling their kids. Design informative posters to help them with the process.
Home School Posters Printable
Suncatchers
Suncatchers 'catch' sunlight and reflects it, creating colourful iridescent lights in the room. It's gaining popularity and crafting your own can be a good business idea.
Craft For Kids
Craft projects can keep kids busy at home while encourage their creativity. Something colourful and easy to follow would be best.
Door Wreath
Unique wreath like this succulent one can really stand out on Etsy. Think of different materials, shapes and colours for a wreath design.
Funny Jewelry
Funny jewelry items like this miniature cheese stick earrings is a great conversation starter for customers.
What's Next
Found an idea you love? Here's how to turn it into a shop:
Inside GYC Etsy Academy, you'll also find 25 trending product ideas, each checked with Google Trends and paired with niche product ideas and strategies to help you act on them quickly.
