Struggling to decide what to sell on Etsy?
You're not alone. Getting product inspirations can sometimes be challenging.
That's why I've put together a list of the most popular product categories on Etsy, the top sellers in each one, real examples of best-selling products, and a close look at what their bestselling listings do right.
Whether you're looking to start your very own Etsy shop or aiming to expand your current offerings, this article is made just for you.
Let's dive in.
Choosing What Products To Sell On Etsy
Choosing what to sell on Etsy could be a daunting task if you don't know where to start, especially that there are so many popular categories on Etsy.
Over the years of guiding Etsy sellers, here are some quick tips to guide you on choosing your niche:
- Play to your strength - Start with something you are passionate about, or have a decent skill at could help create something of higher quality and stand out more on Etsy.
- Assess your unique advantages - Maybe you have access to cheap raw materials, insider knowledge or a particular niche, etc. Using that can often mean you can create something that shoppers can’t easily find elsewhere, making your products more attractive.
- Niche down - Cater to a specific subgroup of customers within a larger category so that you can cater to them better and give them a better experience. For example, you can niche down from ‘jewelry’ to ‘colourful clay earrings’.
- Consider costs carefully - You want your craft business to be profitable. Other than material costs, consider the time needed to create the product (your labour costs), the size and weight of the product (which affects the shipping costs) and more.
How To See What Sells On Etsy?
You can see the number of sales a shop have next to the shop name and shop icon. And if you see there's a line underneath the number of sales, you'll be able to click the link and see that shop's recently sold items.
However, it’s not possible to see the sales numbers of items on Etsy. You can only see the number of favourites that item has, which can give you a rough item of how popular it is. You can also use Etsy research tools like Alura, Etsyhunt or eRank which give you an estimate sales number of specific listings.
You can also spot popular products by looking for:
- "Bestseller" and "Popular now" badges on listings (you may need to click into a listing to see them)
- "In X carts" text on the listing page
- Products with a high share of a shop's reviews, which usually means they sell the most
Learn more in my guides to seeing what sells on Etsy and the Etsy bestseller badge.
(In this article, the sales number of the top Etsy sellers in this list are updated on Oct 2026.)
What Top Selling Etsy Listings Have In Common
Look closely at bestselling listings in any category, and you'll see they tend to share the same habits:
- They're niched down and solve a clear problem or want for a specific customer.
- They offer choice, like personalisation, colours, sizes or sets at different price points.
- Their photos let shoppers picture using the product, with lifestyle shots, close-ups of details, and often a video.
- They answer questions before they're asked, like sizing, what's included, turnaround times and FAQs, which removes doubts that stop people buying.
- They build trust with reviews, customer photos (shared with permission) and Star Seller status.
- They're gift-ready, showing gift packaging in a listing photo or offering gift wrapping.
- They use smart offers, like limited-time sales, abandoned cart coupons and discounts for bigger orders.
- They're easy to find, with long-tail keywords that shoppers actually search for.
Popular Product Category 01 - Jewelry
Jewelry is one of the most popular categories on Etsy with sky high demand. The market is also incredibly competitive, with sellers offering pieces with various styles and price points.
Standing out requires a unique point of view. Customised jewelry is in high demand, like name necklace and custom birthstone jewelry. So if you are interested in selling jewelries, consider adding personalisations for your target customers. There’s also a rise in popularity on jewelry using sustainable and ethically sourced materials.
Top 3 Etsy Sellers In Jewelry
- CaitlynMinimalist (3.9M Sales)
- SilverRainSilver (2.2M Sales)
- MignonandMignon (840.4k Sales)
Etsy Product Inspiration in Jewelry
What This Bestseller Does Right: Personalized Name Necklace From CaitlynMinimalist
- A listing photo shows the gift packaging, which appeals to the many shoppers buying jewelry as a gift.
- Personalisation and a choice of fonts make each necklace feel unique.
- The description clearly states the turnaround time and offers a rush option.
- FAQs answer the main questions shoppers have, which reduces doubts.
Popular Product Category 02 - Paper & Party Supplies
This category includes many digital products like planners, invitations, templates, etc.
One of the reasons why this category has become highly competitive in the last few years is the improvements of design tools like Canva, making it easy for people to create sellable designs.
If you want to stand out, you need to think about a specific customer and creating trendy designs that cater to them better than your competitors.
Top 3 Etsy Sellers In Paper & Party Supplies
- PlannerKate1 (2.1M Sales)
- DesignMyPartyStudio (746k Sales)
- hooraydays (544K Sales)
Etsy Product Inspiration in Paper & Party Supplies
Popular Product Category 03 - Home & Living
The Home & Living category features a wide range of handmade products including home decor, bathroom essentials, kitchenware, furniture and more.
Competition is high, but creating high quality items with unique designs and/or personalisation options can help you stand out on Etsy.
Top 3 Etsy Sellers In Home & Living
- ilovelotus (884.6k Sales)
- Worldincensestore (1.2M Sales)
- SEEDVILLEUSA (915.3k Sales)
Etsy Product Inspiration in Home & Living
What This Bestseller Does Right: Green Leaves Macrame Wall Hanging From BeanDaikon
- It taps into the indoor plant trend without the maintenance, which solves a real pain point.
- Options for colours and number of leaves create different price points for different shoppers.
- Listing photos show example orders and clarify details, which avoids confusion.
Popular Product Category 04 - Weddings
This popular category features both physical and digital products. Physical products include wedding dresses, bridesmaids gifts, wedding decor, and so on; Popular digital wedding products include invitations, welcome signs and couple’s portraits.
Follow the latest wedding trends could help you stand out in this category, from boho-chic to a colour explosion wedding.
Top 3 Etsy Sellers In Weddings
- ModParty (2.1M Sales)
- MintyPaperieShop (454.6k Sales)
- EverythingDecorated (319.4k Sales)
Etsy Product Inspiration in Weddings
Popular Product Category 05 - Clothing
This category includes one of the most popular products on Etsy - T-shirts.
Highly competitive market because many items in this category are print-on-demand items, which takes less time to create compared to a more traditional handmade product.
It could be hard to stand out if you don’t cater to a very specific niche with unique designs, or create handmade clothing items that are not covered by print-on-demand services.
Top 3 Etsy Sellers In Clothing
- Up2ournecksinfabric (623.8k Sales)
- zoeysattic (420.6k Sales)
- FlowertownWeddings (398.8k Sales)
Etsy Product Inspiration in Clothing
Popular Product Category 06 - Accessories
There’s a wide array of products under this category. Hair accessories like hair clips and scrunchies, baby accessories like baby headbands and bibs, and scarves and wraps.
To set yourself apart, think about using high quality materials with a unique design. Offering personalised items is another way to stand out for gift buyers.
Top 3 Etsy Sellers In Accessories
- ThinkPinkBows (772.1k Sales)
- BeWellGroup (679.9k Sales)
- ZenspireDesigns (266k Sales)
Etsy Product Inspiration in Accessories
Popular Product Category 07 - Bath & Beauty
This product category lean towards customers who care about wellness and self-care. You can differentiate by offering natural, vegan, or therapeutic products. Many customers also buy gift sets in this category, either for friends or family, or for themselves as a treat.
Top 3 Etsy Sellers In Bath & Beauty
- ThePlantGuru (681.7k Sales)
- NaturalSucculents (300.7k Sales)
- NeovicGoods (255.8k Sales)
Etsy Product Inspiration in Bath & Beauty
Popular Product Category 08 - Art & Collectibles
Another competitive category with many digital products including wall art and prints. Originality and unique designs are important to stand out in this market.
Top 3 Etsy Sellers In Art & Collectibles
- NorthPrints (483k Sales)
- ShopEmilyG (278.4k Sales)
- FleurdusoleilMockups (410.6k Sales)
Etsy Product Inspiration in Art & Collectibles
What This Bestseller Does Right: Set Of 9 Flower Market Prints From SoftNSoft
- Mockups show how the prints look once printed and framed.
- The listing clearly shows every size the prints can be printed in, and different ways to display them.
- A coupon code encourages bigger orders, which works well for digital products.
- The description explains how to print them for the best results, which is one of the biggest concerns of digital print buyers.
Popular Product Category 09 - Toys & Games
This market is more targeted towards babies and young children, with products like toddler puzzles and educational toys for young kids in high demand.
There’s also a rise in popularity in adult party games and puzzles.
Top 3 Etsy Sellers In Toys & Games
- BusyPuzzle (819.8k Sales)
- BloomOwl (296.8k Sales)
- Gingermelon (145.2k Sales)
Etsy Product Inspiration in Toys & Games
What This Bestseller Does Right: Personalised Name Puzzle From Busy Puzzle
- A video of children playing with the puzzle helps parents picture their own kids enjoying it.
- Photos clearly show the different colour and animal sets available.
- The description speaks to parents' emotions, with phrases like "safe for children".
- FAQs cover shipping and packaging questions.
Popular Product Category 10 - Pet Supplies
Target pet owners with products like name tags, collars and pet beds. Offer personalised products or premium materials can help you stand out among competitors.
Top 3 Etsy Sellers In Pet Supplies
- SoGoodSoWood (519.1k Sales)
- MadeByArtly (221k Sales)
- MadeByCleo (222.7k Sales)
Etsy Product Inspiration in Pet Supplies
Popular Product Category 11 - Craft Supplies
This highly popular and competitive category on Etsy offers products to help people to unleash their creativity by creating jewelry, clothing, etc. DIY kits and beginner kits are also popular for customers who are thinking of picking up a hobby.
It’s a difficult category to enter unless you have a unique advantage of having access to cheap or unique materials.
Top 3 Etsy Sellers In Craft Supplies
- Beadboat1 (2.3M Sales)
- yakutum (1.3M Sales)
- Spoonflower (1.3M Sales)
Etsy Product Inspiration in Craft Supplies
What’s Next
Now that you know these popular product categories on Etsy, it’s time to think about starting your very own Etsy shop.
Here are my top 20+ tips to kickstart your new Etsy shop.
And if you haven’t already, get 40 new free listings here (available for new Etsy sellers).
What's Next
Remember, what works for these top sellers won't work exactly the same for you. Use them as inspiration, then add your own twist.
Ready to start? Here's how to start an Etsy shop, step by step. If you're a new seller, you can also get 40 free listi4ngs here.
