Listing photos can make or break your Etsy shop.
In a crowded marketplace like Etsy, the quality of your listing photos can be the difference between shoppers clicking on your listing or scrolling right past it.
So how can you make sure your product photos stand out on the Etsy search page?
To improve your Etsy product photography, first you need a clean background, a well-lit environment and a photo editing program. The next things to work on will be lifestyle, packaging, behind the scene shots, etc that give your products more personality. These will create professional photos that customers love.
Before we jump into the 8 product photography tips, let's quickly go through some basics of Etsy listing photos:
You are recommended to upload listing photos that are 2000 pixels on the shortest side. That means, if your photo is landscape (horizontal side longer), then the height should be at least 2000 pixels. And if your photo is portrait (vertical side longer), then the width should be at least 2000 pixels.
As you have probably seen on Etsy, usually the listings in the search results are shown in a landscape, horizontal orientation.
Your photos should be in a 4:3 ratio, which means the photos should be wider than it’s tall. Keeping the recommended size in mind, the minimum size for your listing photos should be 2667 pixels wide x 2000 pixels tall.
Although content theft is a legitimate concern, Etsy doesn’t recommend putting watermarks on your listing photos. Photos with watermarks are not eligible for promotion like offsite ads and Etsy Finds emails.
But there are exceptions. For example, if you sell digital art on Etsy and want to avoid other people stealing your artwork, then putting watermarks would be a smart idea. Make sure that the watermarks are subtle and not distracting.
After knowing these basics of Etsy listing photos, let's look at 8 tips to up your photography game. I've also gathered 55 examples of great product photography from successful Etsy shops.
One of the most important things for your Etsy product to stand out is to have it on a clear background that is free of distractions. The most popular choice is a white or light coloured background. It gives a clean feeling to your product. Other backgrounds can work as well. A wooden background is more warm and a dark background can look expensive if done right.
Lighting is also important. You want strong, diffused light, like sunlight through a thin curtain. You don’t want strong direct sunlight as it will leave a harsh shadow.
If you have different versions of the same product, like different flavour, color, size, etc, putting them in one photo can show your customers the options they have. A photo like this can convey extra information to shoppers who may not know the options exist otherwise.
This is the photo that shows how the product looks and feels when it’s being used. Customers looking at this photo can envision how they can use the product in their own lives. Coupled with writing a strong product description, this is a powerful way to grab the attention of shoppers and convert them into customers.
Some products may be smaller or bigger than expected. And you don’t want to surprise your customer by a product that is way smaller than what they have in their mind.
To avoid confusion or disappointment, try putting a common object like a coin or a ruler with your product for comparison. It’s way easier this way for customers to have a clear idea of the size of your product.
Show off your craftsmanship with a closeup photo. Focus on the impressive details that would have been missed on a wide shot.
Those details are likely to be the points that set yourself apart from your competition.
On Etsy, it can be hard to convey all the customisations you offer with just words. It can be different finishing, material, color, size, and so on. A well presented information photo is much more effective than a wall of words. Show the options on the photo with a few words explaining the customisations you offer. This makes the ordering process easier and improves the conversion rate of your listings.
If your craft is ready to be gifted, show it off. Take some nice photos of the packaging and let customers know that they can just buy it as a gift for any special occasion.
This is especially important when your product is fragile. Showing your protective packaging can reassure customers that their orders will arrive safely.
Etsy is a handmade market. People expect the product to be handcrafted. A behind-the-scenes shot can set yourself apart from the big retailers. It reminds shoppers that your product is handmade and handcrafted.
It also increases the perceived value of your products, which makes shoppers more likely to place an order.