A well branded Etsy shop can stand out on a search page and increase your click rate of listings. This also happens in other places, including on social media, craft shows, etc.
Because you are easier to catch the attention of shoppers (higher brand awareness), you will also be able to acquire them with lower costs compared to your competitors.
This means most likely you don't have to spend as much on ads to turn traffic into customers. It also means that your profit margin is likely to be higher, and you have more money to re-invest to grow your shop.
A consistent brand helps your products/shop look and feel more professional. Elements like colour palette, brand voice can help your brand feels cohesive. We will learn that and more in future chapters.
Branding also involves crafting a brand purpose for your target customers. This makes them easily to resonate with what you believe in and connect with your brand.
Branding helps enhance the experience for customers. From seeing your listing for the first time, to unpacking their orders, branding gives you the opportunity to impress them.
They remember your brand over others and are more likely to come back to buy from your shop. Return customers increases long term profit and is crucial to the longevity of a business.
People buy because of emotions. Because branding helps you position your shop with a meaningful purpose, you are easier to connect with them emotionally. They are more likely to buy your products, root for your brand, and recommend you to their friends and family.