The purpose of this USP (unique selling proposition) library is to help you quickly generate selling points for your handmade products. Your USP should always benefit your target customer.
I encourage you to think of USP not mentioned in this library. Adding your unique touch can help set your products apart from your competitors. Consider what specific features or benefits your products offer that others don’t, giving customers a reason to choose you over the competition.
Here are some best practices for creating your USP:
- Be Specific: Instead of saying “many features,” specify exactly what those features are and how they benefit the customer.
- Add Unique Elements: Incorporate unique features or personal touches that are not covered by these common USPs.
- Focus on Benefits: Clearly explain how each USP improves the customer’s experience or solves a problem for them.
- Consistent Communication: Don’t just mention your USP in product descriptions, but also in listing photos (show it or use text to state the USP), social media posts, customer messages, etc.
























