Having a great Etsy shop announcement can improve shopper’s first impression and help you convince them to buy from you.
If you are staring at the blank space not sure what to write, then you will love this guide. We’ll look at how to write an effective shop announcement with real examples.
What Is Etsy Shop Announcement
Your Etsy shop announcement is a short introduction to your shop or an announcement that appears below your shop banner and above the shop listings (but Etsy has tested different placement of shop announcement like below the listings).
Only the first few sentences of shop announcement is visible. If shoppers want to read the whole announcement, they would need to click the ‘read more’ button.
In some ways, your Etsy shop announcement can be quite similar to the about section, with the former focuses more on the business and shop operation, and latter more about sharing your brand story.
Why Does Shop Announcement Matter
Unlike selling in person, you can’t talk directly to the customers. Your Etsy shop announcement is prime estate and one of the first things that shoppers see when they visit your shop.
Use it strategically to:
- Highlight Key Info: Sales, shipping times, vacation notices.
- Build Trust: Communicate professionally and proactively.
- Drive Actions: Encourage sales, sign-ups, or social follows.
- Set Expectations: Manage buyer expectations regarding processing or delivery.
- Save Time: Answer common questions before they're even asked!
How To Add Or Update Etsy Shop Announcement
01. First, click this pen icon in your Etsy shop dashboard:
02. Then you will be taken to the shop editing mode. Scroll down to the Announcement section and click 'Edit":
03. Once you have finished adding or editing your shop announcement, click 'Save' then 'View Shop':
04. And now your new shop announcement is live and visible to shoppers:
How To Add Or Edit Shop Announcement On The Etsy App
You are able to change your shop announcement on the Sell On Etsy app on mobile. Here's how:
- Click the 'More' tab at the bottom
- In 'Settings', click 'Shop settings'
- Click the 'Shop announcement' section
- Add or change your shop announcement
- Once you've finished, click 'Save' and your announcement is live on your shop!
Best Etsy Shop Announcement Examples
This section gives you some inspirations of what to include in your shop announcement. I’d recommend focusing on only 1-2 ideas. Don’t include all of these in your announcement as that would make it too long and hard to read.
Short and simple announcement is the most effective.
Let’s have a look at 7 ways to write your Etsy shop announcement:
Greeting & Welcome
Including a short greeting message can make shoppers feel valued and welcomed. One idea is to thank shoppers for supporting small handmade business like yours. Here is a template you can consider:
✨ Welcome to [Your Shop Name]! ✨
So glad you stopped by. We offer handcrafted [Product Type] made with love.
Happy shopping! 😊
Achievements & Features
Another idea is to include important achievements of your shop or your products. If you get featured in a magazine, blog or even Etsy’s editor pick, mentioning that is a great way to build trust for your brand.
Be careful not to brag about your achievements. Instead, try to write it in a way that show your appreciation.
Time Sensitive Information
Shop announcement is also a great place to let customers know important time-sensitive information. Some examples include:
- Shipping deadline for Christmas
- Increase in turnaround/processing time due to high demand
- Current sale details including amount of discount and end date
Make sure to edit the shop announcement when that piece of information is no longer relevant or valid.
🎄 Holiday Shipping Deadlines! 🎄
Order by these dates for the best chance of delivery by Dec 25th (within US):
- Standard Shipping: Order by [Date]
- Priority Shipping: Order by [Date]
(Note: These are estimates, carrier delays can occur).
Shop Introduction & Brand Statement
Some shops choose to use it to help customers understand what their brands stand for. You can include a few short sentences of what your brand is about and how your products can benefit customers. This shouldn’t be the same as your shop tagline, which already appears underneath your shop name.
Recent Etsy Shop Changes
If there’s a major change in your shop that may affect or even confuse your customers, it’d make sense to use shop announcement to explain and clarify. Examples include changing shop name, using different materials, etc. Try to keep it positive and emphasise on the benefits for customers.
Shop Coupon Codes & Discount
Some shops choose to include their coupon code in their shop announcement. Although you can include a simple coupon code for new shoppers, it’s common for craft supplies shops to include multiple coupon code when they run a tiered discount. Tiered discount is when the discount amount or percentage increases when customer buy more.
Here's an example if you're running a sale for a particular category:
☀️ Summer Sale on [Product Category]! ☀️
Get [X]% off all [Product Category - e.g., Summer Dresses, Outdoor Decor]. Ends [Date].
Perfect time to grab some seasonal goodies! Shop the range: [Link to Specific Shop Section]
Social Media & Website Link
You can also put social media or website link in your shop announcement, but I would recommend putting them at the end. Putting them at the front may distract shoppers. You don’t want them click away from your Etsy shop and not buy from you.
📸 Let's Be Friends! 📸
Follow us on [Social Media Platform] @[Your Social Handle]!
- See behind-the-scenes content.
- Enter exclusive giveaways!
- Share how you use our products! #[Your Branded Hashtag]
See you on [Social Media Platform]: [Link to Your Social Media Profile]
What's Next
Shop announcement is a great way to inform and engage with your potential customers. If you need done-for-you templates to save you hours, here are some of the resources you can get instantly on GYC Etsy Academy 2.0:
- Etsy Shop Announcement Swipe File
- Listing Photo Templates
- Branding & Logo Designs
- Listing Description Formulas
- Instagram & Pinterest Post Templates.
