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Chapter
2
of
The Etsy Passive Income Playbook
Roadmap To Passive Income

This roadmap gives you a better idea of the process. If you ever feel lost of about what to do, refer back to this chapter.


It may seem a bit overwhelming at first, but I’ll guide you through all the steps and make sure you know exactly what to do.


  1. Find bestselling product ideas on Etsy (Alura)
  2. Long-tail keyword research to find less competitive sub-niche
  3. Compare and pick your niche
  4. Analyse competitors and come up with a list of winning products
  5. Come up with your brand and assets 
  6. Choose the tool to create your designs (Canva, Corjl, etc)
  7. Design your initial batch of products inspired by successful designs
  8. Make mockup product photos (Artboard Studio)
  9. Open Etsy shop
  10. Create the perfect listing
  11. Set up delivery to customers
  12. Start selling
  13. Pricing, customer service, email, etc
  14. Create additional products to target new keywords
  15. Market your shop with email marketing
  16. Scale up
  17. Passive Income!