Now that you have found products with great potential, it’s time to dig deeper and see whether we can find a small niche/keyword that has high demand and low competition.
Once you’ve spotted a winning product, use the Alura extension to check its title and tags - the two places we can get the keywords the listing is using. This way we can explore the long-tail keywords stemming from this successful listing.
Long-tail keywords are keywords that is made up of 3-5 words. They are more specific and targeted. And they have less competition compared to short keywords, making it easier to rank on the first page.
Search Etsy with the keywords from the successful listings. The aim is to find long-tail keywords that are less competitive but still with high demand.
Once you add more to the keyword (more specific), you will see the competition level drop (fewer listings competing for that keyword).
Another good thing about Alura is that it gives keyword a score based on demand and competition. Keywords with high demand and low competition will get a high score and vice versa.
From the previous example, some of the top selling ‘digital planners’ are dated and some are undated. So I searched ‘digital planner undated’. The demand is still high (many top selling listings) and the competing listings drop from over 300k to about 20k (which is still a lot). but you get the idea of finding longer tail keyword that still have good demand and less competition.
And when I added the word ‘green’ to make the keyword ‘green digital planner undated’, there are only about 1700 listings competing at the time of writing and the demand is still pretty good. Alura even gives this keyword a score of 8 out of 10.
Sometimes it’s hard to mark down all long-tail keyword combination. What I like to do is to have ‘components’ of keywords and combine them together to form long-tail keywords.
Continuing from the previous example:
Target keywords like “digital planner”, “iPad planner”, “undated”, “monthly”, “hyperlinked”, “for notability”, “for goodnotes”.
Product feature keywords like “digital downloads”, “instant download”
Usage keywords like “fitness”, “student”, “business owner”, “weight loss”
Style words like “minimalist”, “boho”, “green”, “botanical”
You can then mix-and-match from the list to get long-tail, targeted keywords like “digital fitness planner for goodnotes” or “green iPad planner for students”. There may be some overlapping among the different categories, but hopefully this gives you a more efficient way to obtain good keywords.
In case you don’t want to use Alura. You can still do this market research manually.
As mentioned above, pay attention to ‘bestseller’ and ‘popular now’ badges. If a search page with many listings with badges, it is likely that keyword is popular.
Also, you can check the review rate to determine estimated sales. Usually review rate is about 10% of sales. You can click into the listing and see how many review that specific item has. But keep in mind that the review rate is lower for cheaper items, and higher for more expensive and customised items.
But I would strongly encourage using Alura as it speeds up the process a lot and allow you to go through many products at once and see the highest performing products in seconds.