Harnessing the power of micro-influencers can help Etsy sellers like you get exposure to a much larger audience. On Instagram, micro-influencers (with followers from 1,000 to 50,000) usually have a more intimate and engaged community than mega influencers or celebrities. Compared to Instagrammers with a larger follower count, they are also more likely to exchange free products with content.
For Etsy sellers, contacting micro-influencers is much more effective and cost-efficient. Here's a brief dive into how it works:
Start by identifying influencers whose aesthetic and audience match your brand. Are they already fans of handmade items? Do their followers engage actively in the comments?
To find them, you can do a simple hashtag search on Instagram or a keyword search on TikTok to look for posts that are made by micro-influencers.
The key of success here is to make sure you are a good match with the micro-influencer, and that your message feels organic, genuine and sincere.
Here is a template you can use:
Hello [Influencer's First Name],
I hope this message finds you well. My name is [Your Name], and I'm the creator behind [Your Etsy Shop Name]. I've been following your account for quite some time, and I genuinely admire [specific content or post they made that resonated with you, e.g., "the way you captured the sunset hues in your last post" or "your sincere review on handcrafted jewelry last week"].
Given the authentic connection you share with your audience, I thought of reaching out for a unique collaboration. I handcraft [brief description of your products, e.g., "bohemian-inspired jewelry" or "eco-friendly home decor"], and I feel my craft would be a great match with your aesthetics and your audience.
I'd love to send over a piece from my shop that resonates with you – no strings attached. In exchange, if you can [agreement terms of exchange. e.g. create 1 post on the main feed and 1 story about my product], that would be amazing. Of course, I want this to be a great experience for you and your audience. So don’t hesitate to let me know if there’s any changes you’d like to make.
Building authentic relationships means everything to me, and I see this as a lovely opportunity for us to mutually benefit and add value to our communities.
Let me know what you think, and if there's any item in my shop that interest you. Here's the link to my Etsy shop: [Your Etsy Shop Link].
Wishing you a great week! And I looking forward to hearing from you!