Market gaps are the areas on Etsy where the customer demand is not fully met by the products available. This means that there is a opportunity for sellers like you to fill this gap by offering products that better satisfy the customer.

Identifying market gaps can help you differentiate yourself from competition and create unique selling points that will make your products stand out. Doing this increase the chance of you succeeding on Etsy.

How You Can Identify Market Gaps On Etsy

Reading 2-4 Star Reviews On Etsy

As mentioned in the last chapter, you can get good insights of what customers like and dislike about a particular product by reading reviews. Here, I’d recommend focusing on your close competitors’ reviews that are 2-4 stars, as these often contain complaints and suggestions for improvement.

These gaps between customer expectations and what the seller provides can help you identify areas where you can create a better product that meets the needs of the customer.

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Reading Customer Reviews On Other Shopping Sites

Similarly, you can analyse the 2-4 star reviews on other shopping sites like Amazon, Amazon Handmade, eBay, etc.

Using The Etsy Search

Because Etsy search bat shows real shopper searches, if there are keywords that appear in the search bar, but there aren’t many products that match the keyword exactly, then there's an opportunity to create something that better meets the needs of the customer.

Here are what we know from this chapter and the last:

• What motivates your target customers to buy
• Which areas your close competitors are not fully satisfying your target customers

From these insights, you’ll have a good direction of how to create products that are unique and truly satisfy your target customers.

Niching Down On Etsy

Niching down is the process of narrowing your focus to a smaller, more targeted segment of the niche. That smaller segment is sometimes known as a sub-niche.

Niching down allows you to better satisfy customer needs than your competitors, and because of that, you’ll be able to differentiate your products and stand out.

Also, by specialising in a smaller niche, you can become an expert in that area and build a loyal customer base that values your expertise and unique offerings.

Niching down is particularly useful when you want to find success in a hyper competitive niche on Etsy like jewelry and printables.