To charge a higher price, there are some ways that you can increase the value to customers. Most of these methods won’t increase your cost, but require you to think deep about differentiating your products:
One of the ways to differentiate your product as higher end is to improve your core product. You can do that by using more premium materials, have a unique design that is different than your competitors, etc.
One of the standout differences of handmade sellers is the handmade process behind making the product. Showcase your sketches, materials and steps that go into creating your products.
Take RAAQUU as an example, one of their product photos is when the ceramic vase is being made. They also describe their process in the product description.
Be creative. List out all the features and benefits that your customers will get when they purchase. For example, for a tote bag, you can say:
Try break down your product in the same way and think about the benefits to your customers.
If there are certain techniques or skills required to make your craft, show it. Don’t be afraid that it’s not special. Even if you are using the same technique as your competitors, you can get ahead of them by just showing your work. Have your friend or family film you when you make your product, and edit a short clip with editing tools like Canva.
Black Sea Resin Works showcases the skills needed to make their clocks.
When you travel, you will inevitably come across gift shops that sell crafts made by locals. Most people are willing to pay extra for authentic crafts. If your products can be tied in with your personal culture or heritage, be sure to showcase that. House Of Izzi is a great example of that.
A better photo can increase the perceived value of a product drastically. Take these two photos of moonstone necklaces as an example, a clean, well-lit product photo can make your product look more expensive, therefore justifying a higher price.
Tie everything together with a consistent brand image that is unique to your shop. Take the branding course here.
If your offering is comparable to your higher end competitors, you should compare your products to theirs. Make sure that it’s not just your product, but other aspects should be comparable as well, including product photos, packaging, after-sale care.
Customers like to feel good about themselves. If you attach a relevant charity or movement with a product, it can make customers more likely to pay a premium. For example, Puravida is a jewelry shop that has a selection of products with proceeds going to various charities.
If your product is something that will be used up in a certain period of time (e.g. a jar of cream that last for a month) or can be divided into smaller pieces (e.g. a pack of 9 bath bombs), it may be a good idea to break down the cost into something like “only $3 per use” or “only $5 per day”.
Note: with some of these methods, you may need to go back to re-calculate your baseline price.