Good customer service builds customer’s trust and confidence. When you show that you care about the customer's experience and are willing to go above and beyond to ensure their satisfaction, it makes customers more likely to trust and buy from you.
Good customer service also helps you close sales for your Etsy shop. Addressing customers’ questions or concerns helps reduce the barrier to purchase. And that makes customers more likely to buy from you.
Quick response time is also important. It gives customers the impression that you care about them. Replying to messages quickly can increase conversion rate and sales of your Etsy shop.
Good customer service fosters long-term relationship with your customers, making them feel valued and appreciated. And for any Etsy business, having return customers is essential to success. This is because repeat customers are easier and more profitable to retain than acquiring new customers
There are ways to improve long-term customer relationship like email marketing and follow up messages. We will look at those later in this course.
Positive customer experience means higher chances of a 5-star review. As you know, reviews on Etsy are one of the most important ways to built trust and improve conversion rate. You’ll find the review request template later in this course.
Customer service also involves handling unhappy customers, and addressing any issues in a professional and helpful manner.
I have had customers who left 1-star reviews turn into long-term, happy customers. I’ll outline my process later in this course.