SEO, search engine optimisation, is the process of optimising a piece of content in order for it to rank better on a search engine.
And in this case, the search engine is Etsy’s search algorithm.
Search engines like Google and Yahoo, match what you want you are looking for (search query) to the internet results.
Etsy search is a search engine like Google. It matches what shoppers are searching to different shop’s product listings.
SEO for Etsy is to optimise your products, shop and other factors so that you have the best chance to improve the placement in search results.
Ranking higher in Etsy search improve the visibility of your shop and your products. Getting seen by more potential customers means higher chance for views, favourites and orders.
Getting traffic from search results is known as organic traffic, compared to paid traffic like placing an Etsy ad. Mastering SEO allows you to get organic traffic without spending tons of money on paid marketing.
It’s so important to learn SEO for Etsy so that you can get ahead of competition on Etsy search and get seen by more potential customers.
Organic search traffic is how Growing Your Craft was able to grow to 5000 sales in about a year.
In the next part, let’s go through how the search algorithm on Etsy works, and how you can improve your ranking.