A brand identity is important and will certainly help your shop to look more professional. Although it's not the most important aspect for a digital product shop (compared to having great products), a little bit of effort here can go a long way.

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Shop Name

You don’t need to spend too much time on this. A decent name with a simple wordmark logo is enough for a successful shop.

Many top Etsy shops have a simple name and logo. For example, 

https://www.etsy.com/shop/YourWeddingPlace

https://www.etsy.com/shop/CaluyaDesignSVG

I would recommend using Namelix to come up with your shop name. Enter a few keywords and it will generate a bunch of shop name ideas. Double check on Etsy and see whether that name is taken by searching the name directly in the search bar and click “find shop names containing …”

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You can also use ChatGPT and use a prompt like this:

I sell (the products you are going to sell). Can you suggest 10 brand names for my new Etsy shop? Keep the names under 20 characters long.

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Logo Design

After choosing your shop name, you can make a simple wordmark logo (a text logo that only contains your shop name) using Canva. Or you can choose from one of their pre-made logo designs if you like.

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If you want to learn more about branding, you can check out our branding course.

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Some Branding Inspirations

Let's look at some successful digital product shops that have consistent branding. Here are some main takeaways:

• Try using only a few main colours for your designs and listing photos
• The same goes for fonts. Using fewer fonts can benefit your brand consistency
• Make templates for your listing photos so you can create multiple by just replacing the design (we will learn how to create mockup product photos later)

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MyLifePlans take a minimalist approach to their designs and listing photos. All listing photos have the same coloured background, layout and fonts. This makes the storefront clean and consistent.

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MarryMePaperBoutique usually pairs a handwritten font with a simple san-serif or serif font in their design. Other than the mostly minimal design, they put floral elements in some of their templates because of the wedding theme. Also note that the listing photos all have a very light colour background that allows the design to stand out.

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CoResume takes a similar approach with their branding and listing photos. All their designs is minimalist and the listing photos are very consistent.

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BlogPixie takes a more fun and colourful approach. Even though there are a lot of colours used, notice that most of the colours are light and pastel, giving a cute and feminine vibe.

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ShopRShop uses light earthy tones in their branding with beige and light brown colours.

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