Click this link to get 40 free listings when you open your Etsy shop.
Once you’ve signed into Etsy, simple click your profile on the top right and then “Sell On Etsy”.
After you arrived to this new page, click “Get Started”.
You will then see a few pages that gives you more information of how to sell on Etsy:
You can set up your shop country, language and currency in this page.
Having a memorable name for your Etsy shop is important. Spend a little bit of time to come up with one that fits these suggestions:
Keep in mind that you can change your shop name up to 5 times before having to contact Etsy support. So don’t worry if your shop name is not perfect. There are plenty of successful Etsy shops with average names.
I'd recommend using tools like ChatGPT or Namelix to generate Etsy shop name quickly:
The most reliable way to check the availability of the name you want to choose is to click “Check Availability” in the shop creation process.
Online checking tools may not be reliable because Etsy shops (active or inactive) or usernames are all unique. Checking on Etsy for "shop name containing ..." is also not the best method as inactive shops or usernames won't show up.
You’ll see this screen if the shop name is not available. Etsy will give you some suggestions of how to modify the name in order to fit the criteria.
And if your name is available, you will see this screen:
You need at least one listing to open your Etsy shop, but the listing doesn’t need to be your final product.
For the purpose of the quick set up guide, lets’ put a fake placeholder listing so you can open your Etsy shop first. Here’s what you need to include before you can publish the listing:
You can simply put “test” in title and description, and choose random information for the rest of the fields
At the bottom, you can choose “Get started with simple policy” for now. You can change it after you open the shop.
After your shop is opened, you can add fill it with actual listings. So when you see this screen, you can click “Do this later”:
Now it’s time to set up how you’ll get paid and how you’ll pay Etsy.
In this section, Etsy needs to know your card details, bank details, shop address, tax filing status, etc. It’s a mandatory step and cannot be skipped.
For any new Etsy shop, you are required to use Etsy Payments when opening your shop. Etsy Payments is Etsy’s own payment processing system that accepts most payment options from customers like credit cards, debit cards, PayPal, and instalment payments from companies like Klarna.
If Etsy Payment is not supported in your country, unfortunately it’s not possible to open an Etsy shop at the moment. Click here to see the list of supported countries. Etsy says that they are expanding the countries that support Etsy Payments.
Congratulations! You have now opened your Etsy shop! Your new Etsy shop can be reached with these two url formats:
Now that your Etsy shop is opened, you should spend some time to set up the essential parts of your shop so that customers will have a good experience. Here are some of the main sections you should complete:
The final step of this guide - and probably the most important step - is to fill your shop with high quality optimised product listings. Use the duplicate listing and quick edit functions to speed up the process.
Review day 3's lesson for creating high converting listing photos and descriptions.
For digital product shops, I would recommend having at least 20 products when starting, and plan to add more consistently to target specific customers. Many new Etsy sellers fall into the trap of starting with only 1-2 products which can really hurt the reach of their Etsy store.
If you are struggling to add new products, think about variations in style, color, size, etc to increase your product listings. Putting a few products in a bundle is another good option to add more listings.
Having more listings can help you broaden the reach of your shop. Each listing is an opportunity for you to target more long-tail keywords. It also gives you opportunity to satisfy the specific needs of your target customers.
In most cases, because customers need to edit the Canva templates themselves, we can’t just attach the finished file to the Etsy listing.
Instead, we need to give them a link so they can access and edit the design in their own Canva account.
Canva allows you to share a ‘template link’, which allows customers to click the link to make a copy of the design to their own Canva account.
To get the link, click ‘Share’ on the top right and then ’Template link’ to copy the link:
As you can’t attach the template link directly on Etsy, you need to put the link in a file to upload to your Etsy listing. You can create a PDF file which includes the template link and other details like your shop name, how to use the template, links to printing services, etc. You can then attach the PDF to your Etsy listing.
To save you time in creating the file, I’ve made a template that you can copy and edit:
At the bottom of your Etsy listing, you can add your attach your PDF file in this section:
When a customer places an order for that product listing, Etsy will immediately send them the link to download the file. They can also access the download page at a later time in their ‘Purchases and Reviews’ page.
If your digital products don't require customers to edit them, for example a blank printable checklist like this one, then you can attach the file directly to your Etsy listing. The limit of each file is 20mb, and you can upload a maximum of 5 files.