Passive Income Playbook
Make $2k/Month Extra On Etsy. Passively. 📈
A step-by-step guide to building a digital product Etsy shop that brings you income even when you sleep in 2023.

Get access to white-label Canva template library so you can start selling quickly, and digital product idea generator to get your 6-figure niche idea.
I'm Ready For Passive Income
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"I also appreciate how much content you've added over the years, and also the range of templates available."
Sree from SnazzyDesignsForever
Do any of these sound familiar?
Are you overwhelmed with all the information out there and don't know how to start.
Do you have plenty of creative ideas? But only have limited time and not sure which one will give you the best chance of success?
Have you started your digital product shop but struggle to get sales on Etsy?
If any one of these sound like you,
then Passive Income Playbook is made for you.
I’ve tried a few Etsy courses (and wasted a lot of money), and GYC Etsy Academy is without a doubt the best value, most useful one I’ve taken. The tips are straightforward and to the point. The biggest thing I’ve learned is how to differentiate my jewelry in a sea of mass produced stuff. Not only does this course gave me the confidence to stand out on Etsy, but to find my customers, say the right thing, and close the sale.
Many of my 8,000+ sales on Etsy is because of these strategies. Thank you for this incredibly useful course!
Etsy Passive Income Playbook
Discover The Fun Way To Build Passive Income On Etsy With Digital Products
Passive Income Playbook is designed to help you start, grow and scale your Etsy shop.

An automatic, passive Etsy digital product shop that will earn you money even when you are on a holiday.
Your Passive Income Roadmap
Scope Out Bestselling Products On Etsy
The exact way to find hot selling digital product idea on Etsy. Never worry about making something that no one wants.

Bonus list of 67+ digital product ideas so you'll never run out of ideas.
The Trick To Find Low Competition Niches
Discover low competition keywords so you can rank on Etsy search, right in front of the right customers.
Create Winning Digital Products
Walk-through of how you can create winning digital products with my go-to tools. Examples, screenshots and step-by-step instructions to make sure you know what to do.
The Exact Way To Write Product Listings That Sell
Unlock the formula to write highly converting product listings. And the exactly way I make product photos that shoppers click and buy. All without buying supplies or taking an actual photo.
Get Sales, Scale Up, Passive Income
Strategy that I use to gain early traction, scale up your Etsy shop, and earn the passive income that you want.

Full Curriculum Of Passive Income Playbook

Introduction To Passive Income On Etsy
Roadmap To Passive Income
Digital Product Idea Generator
Find Bestselling Product Ideas On Etsy
Long-Tail Keyword Research To Find Less Competitive Sub-Niche
Choosing Your Winning Niche & Products
Coming Up With Brand Name & Assets
Tools & Resources To Create Digital Downloads
Step-By-Step Example Of Using Canva & Corjl
Provide Added Value For Your Digital Products
Making Mockup Product Photos With Artboard Studio
Setting Up Your Passive Income Etsy Shop
Pricing, Reviews & Customer Service For Passive Income Shop
Don’t Stop Adding New Digital Products
Marketing For Your Passive Income Shop
Scaling Up & Generating More Passive Income
I'm Ready For Passive Income
Etsy Passive Income Playbook is part of GYC Etsy Academy
You'll Also Get Access To A Growing Library Of Etsy Courses
Unlock practical and actionable strategies that you can implement straight away. Always up-to-date to make sure you stay ahead of competition. New courses are added regularly.
Conversion Rate
Boost your Etsy listing conversion rate & sales
The Etsy Listing Sales Machine
Understand your customers. Build better Etsy listings. Convert more traffic. Generate more sales.
Copy my way of creating high-converting listing description
Get insights to how customers make purchase decisions
Find out how to appeal to customers emotionally so they click the buy button
How to create listing photos that get clicks & convert shoppers to customers
Search & SEO
Rank higher & get more traffic to your shop
The Definitive Etsy SEO Course
Get more traffic by learning how to research best keywords and implement them to improve your ranking on Etsy search.
Keep up-to-date with the latest best practice of Etsy SEO
My go-to method of finding long-tail keywords that your customers use
Choose the best keywords & use them to optimise your listings
Etsy SEO 101 - Know how Etsy search algorithm works
Starting Etsy Shop
Discover your most profitable niche on Etsy
The Etsy Niche Discovery System
A systematic method to discover your best niche on Etsy so you don't waste time, money and energy
Systematic way to uncover hidden opportunities on Etsy
Identify profitable niches with high demand & low competition
Find your target customers & know exactly what they’re looking for
Apply market research to boost your sales and conversion rate
Marketing & Promotion
Take control the marketing of this holiday season
Etsy Holiday Promotion Guide
Take control of this holiday season and prepare your Etsy shop for the profitable shopping rush from your customers. A step-by-step guide to win at Black Friday, Cyber Monday, Christmas and beyond.
Use customer psychology to boost sales during holidays
Learn how to craft an irresistible promotion offer
Copy my Canva marketing template library
Steal my BFCM email marketing sequence
Marketing & Promotion
The most comprehensive Instagram course for Etsy sellers in the market
Instagram Marketing Playbook For Etsy Sellers
Grow your Instagram to bring in organic external traffic to your Etsy shop
Learn how the new algorithm works and what it means for Etsy sellers
Create content with the 5C Content Creation System
Up-to-date, practical strategies for the ever-changing platform
Starting Etsy Shop
Design irresistible Etsy products with unique selling points
The Etsy Product Course - Crafting & Refining Irresistible Products
A practical course to product development and refinement for highly attractive and sellable Etsy products
Develop a strong USP and stand out amidst growing Etsy competition
Refresh and adapt products to keep them appealing and relevant
Avoid common mistakes in crafting handmade items that many sellers make
Create a strong foundation with a product that thrive even when market trends shift
Shop Management
Build trust, close sales and have customers come back
Customer Service Handbook For Etsy Sellers
Build trust, close sales and have customers come back again and again in this customer service course, complete with our message template swipe file
Copy my customer service messages in the Customer Service Swipe File
11 customer service best practices to boost customer satisfaction
My template that increases the review rate for your Etsy products
How to handle unhappy customers and avoid them in the future
Orders & Shipping
Leverage the 4 packaging layers to impress customers
Product Packaging For Etsy Sellers
Learn how to leverage the 4 layers of product packaging to impress customers. Filled with real life examples and resources of how you can do it within your budget.
How to package your products, no matter what your budget is
The 4 layers of packaging that delights customers
My list of product packaging resources
Best handmade packaging showcase and inspirations
Tools & Resources
Save time and maximise productivity with AI assistant
Supercharge Your Etsy Shop With ChatGPT
Supercharge your Etsy business with your new personal assistant ChatGPT: Save time, maximise productivity, and grow your Etsy shop
Get the smartest AI assistant for your Etsy shop for free
Copy & paste my 50+ prompts to save your time
Maximise your productivity for boring tasks like summarising a long Youtube video
Learn how to craft the perfect prompt so that ChatGPT can do exactly what you want
Tools & Resources
Create your print-on-demand with the help of AI
Midjourney Magic - The AI-Driven Guide To Etsy POD Mastery
This comprehensive course will equip you with the knowledge and tools to harness Midjourney and POD, unlocking a world of creativity and profitability for your Etsy shop.
Master all the basic and advanced controls of Midjourney without feeling overwhelmed
Discover a practical approach of creating high quality, sellable designs using Midjourney
Navigate the complexity of setting up & growing a POD Etsy shop
Gain access to library of 97 reference styles and artists, giving you countless possibilities to generate sellable designs
Marketing & Promotion
Systematic, 7-step approach to testing Etsy ads
A Step-By-Step Guide To Profitable Etsy Ads
Stop wasting money on Etsy Ads once and for all. Learn my systematic, 7-step approach to testing and selecting winning products to run ads on.
My system of how to make Etsy ads work
Etsy ads best practice to boost your chance of success
How to choose which products to run ads on so that you don't waste money
Understand how to extract insights from Etsy ads dashboard
Starting Etsy Shop
No fluff, actionable guide to quickly open a shop
Quickest Way To Open An Etsy Shop
Learn how to open your new Etsy shop in a few days and doing all the basics right. No fluff, only actionable steps to get you started quick.
How to successfully launch your Etsy shop in days, not months
Get you started quickly so you can start selling
The simple product photography method with steps of editing the shots
My effective product description template so you know what to write
Stand out with a strong handmade brand
How To Brand Your Etsy Shop
Learn how to stand out on Etsy with a strong handmade brand. We will go through step-by-step of establishing a unique brand image, creating branding assets and more to grow your sales.
Craft your unique brand positioning to connect with your target customers
Know the two important branding principles to create a strong brand
How to choose your brand colour, font, and other tangible assets
How a strong handmade brand can help you stand out on Etsy
General Tips
Inside look of how I grew GYC Etsy shop
How Growing Your Craft Generated 5000 Sales In A Year
An inside look of how a new Etsy shop selling digital templates can grow from zero to 5000 sales in a year. You'll learn the strategies and thought process so you can copy it yourself.
Learn what I did to achieve rapid growth on Etsy
List of tools to create sellable designs and clickable mockup photos
My process of brainstorming and choosing a winning niche
The pricing tactic that I used for early growth
Marketing & Promotion
Set up an automatic marketing machine
Email Marketing For Etsy Sellers
Email marketing is the secret tool to have customers return again and again. You will learn how to set up a email marketing machine that grow your Etsy business automatically.
Create an email automation system to turn shoppers into customers, and customers into loyal fans
Maximise your Black Friday Cyber Monday profit with the perfect email sequence
Learn how to write emails that people actually click and read
Know how to attract shoppers and customers to sign up to your email list
Pricing & Finances
Get your pricing right to maximise sales and profit
The Complete Guide To Pricing Your Etsy Handmade Products
Learn how to price your handmade products to maximise your sales and profit. You'll also see case studies of how Etsy sellers are able to price their craft above competition and crush it.
How to avoid price competition and boost your profitability
10 ways to charge more for your craft without scaring away customers
Dangers of pricing your craft too low
Case studies & examples of successful handmade pricing
To make sure you have the best strategies to grow, courses are regularly added and updated in the academy.
More Love From Etsy Sellers Like You
I’ve tried a few Etsy courses (and wasted a lot of money), and GYC Etsy Academy is without a doubt the best value, most useful one I’ve taken. The tips are straightforward and to the point. The biggest thing I’ve learned is how to differentiate my jewelry in a sea of mass produced stuff. Not only does this course gave me the confidence to stand out on Etsy, but to find my customers, say the right thing, and close the sale.
Many of my 8,000+ sales on Etsy is because of these strategies. Thank you for this incredibly useful course!
This is one of the best courses I have ever purchased! The 6-figure Etsy roadmap is my go-to resource all the time. I also appreciate how much content you've added over the years, and also the range of templates available.
I like that your materials are specific and well structured. I used some advice that I found really helpful. There are a lot of useful materials to discover especially if you are new to Etsy selling.
The course is packed with high quality tutorials and info. It makes me feel confident knowing I have such a valuable resource as I establish and grow my shop. Thank you!
It's been VERY useful. It's an added bonus to know I can ask you a question and you actually answer back. You're doing a fantastic job. Thank you for the time and effort you've put into this course.
I’m so impressed with this learning platform, especially the passive income course. It taught me the skills I needed to take advantage of trends. Quick story of my shop: At the beginning of the pandemic, Zoom exploded. I knew the niche for Zoom background was a great opportunity and I knew I had to jump on it. I set up the shop in just 2 days thanks to the methods in the course. And boom! It worked and I couldn't be happier!

Although it has slowed down, the shop is at almost 1,000 sales. Not too bad for a quick 2 day project! I’m ready to spot the next big trend and start a big Etsy business again thanks to GYC. Thank you so much!
GYC is the first Etsy course I ever signed up for and I am grateful I did. I had almost given up on finding help at affordable cost then I came across GYC. It covered a lot of topics already ... I still have to implement all I learned but it has helped me a lot.
I can’t think of anything (missing on GYC Etsy Academy) as the information is already great and extensive!
The knowledge about SEO has helped me tremendously.
I've seen an increase in store visibility & sales.
But there's more...
For $0, Get Instant Access To These Bonuses
Get these awesome bonuses that are exclusive to GYC Etsy Academy students. All these bonuses are created to help you speed up your creative process and get results.
Bonus #1
Start Selling In No Time With Done-For-You Templates
Don't have time? You will get access to our library of white-label Canva templates, including habit tracker, habit planner, invitation, calendar, product labels, invoice and more.

These versatile designs are super easy to customise. Simply change the font, colour and add extra elements.

You can make sellable templates in an afternoon.
VALUE: $89
FREE with GYC Etsy Academy
Bonus #2
Boost Conversion Rate With Etsy Listing Template Library
Built on insights from hundreds of top-selling Etsy listings, these plug-and-play templates are built to optimise clicks and conversion rates of your products.

You'll get access to 240 drag-and-drop Canva templates (48 listing designs with 5 variations) including feature list, size chart, buying process and more.
VALUE: $59
FREE with GYC Etsy Academy
Bonus #3
Generate (Almost) Endless Digital Product Ideas
This Digital Product Idea Generator can generate up to 671,160 unique product ideas with a mix of digital product types, design styles, and target customers.

Some ideas will be crazy, but some ideas will be brilliant. It gets your creative brain thinking, and help you discover your next 6-figure niche.
VALUE: $59
FREE with GYC Etsy Academy
Bonus #4
Copy My Library Of Marketing Posts
Gain instant access to my Canva library of marketing materials that you can copy and customise. Perfect for social media posts and other marketing needs.

Templates made for Black Friday, Cyber Monday, Christmas, New Year, Valentine's Day and more. The library is regularly updated and expanded.
VALUE: $59
FREE with GYC Etsy Academy
Bonus #5
Etsy Banner Template Library
Get access to my library of 15 Etsy shop banner designs + 15 done-for-you examples. Easily replace with your own product photos, change the text and colours to create your perfect shop banner.
VALUE: $59
FREE with GYC Etsy Academy
Bonus #6
Customer Service Message Swipe File
A library of message templates that you can copy and paste. So you don't have to spend hours struggling to think about what to say. A few of the topics it covers:

• Politely refusing shoppers asking for an unreasonable discount
• Dealing with customers with delayed shipment
• Nudging shoppers to pay for their custom orders
• Handling customers who claim that they haven't received the order even though the tracking says 'delivered' (without sending a refund)
VALUE: $79
FREE with GYC Etsy Academy
Bonus #7
Free Access To GYC Templates
The GYC Etsy shop is filled with professional branding templates including thank you cards, logo designs, product labels and more.

You can easily edit, download and print for your branding needs. Members can request up to 5 branding templates from my Etsy shop every month.
VALUE: ~$30/month
FREE with GYC Etsy Academy
Yes, you're getting over $434+ of bonuses when you join
All of these bonuses are tailor-made for you to help you grow faster on Etsy. You'll get instant access to all of them.
Join & Grow Your Etsy Shop Today
GYC Etsy Academy Plans & Pricing
GYC Etsy Academy is the only learning platform that combines an actionable 6-Figure Etsy Success Roadmap with a diverse library of comprehensive courses and other resources to grow your Etsy shop.  Choose the plan that best suit your needs:
Safe and secured checkout
Get all the essentials to grow your Etsy shop
Join Essential Plan
  • 6-Figure Etsy Success Roadmap
  • All 17 Comprehensive Etsy Courses
  • All 7 Time-Saving Bonuses
  • List of Tools & Resources
  • 12-Month Instant Access
Fast-track your Etsy growth with custom shop report and priority coaching
Join Accelerated Plan
  • Everything in Growth plus:
  • Custom GYC Shop Report
  • Listing Makeover For 3 Listings
  • Priority 1-to-1 coaching via email
  • 12-Month Instant Access
Your Questions Answered

I'm a new to Etsy. Will this still be useful for me?

Yes! Many of our students didn't have experience on Etsy when they first joined. The Etsy success roadmap will be perfect for you to build a strong Etsy business step-by-step. It covers all the topics you need to know including SEO, marketing, branding, pricing, and many more.

I have already made some sales. Will the information be too basic?

Not at all. The strategies you'll find in GYC Etsy Academy will be more advanced and specific than the Etsy Seller Handbook or other online content.

GYC Etsy Academy is aimed at makers of all abilities. If you've already made some sales, it gives you a good foundation to optimise, grow and scale your Etsy shop. And I can help you do that through the unique, comprehensive suite of resources including the Etsy success roadmap, core courses, step-by-step tutorials, direct feedback and more.

Couldn’t I just do this myself with all the free content online?

Well, you definitely could. And I think you should try and see if it works for you.

But the chances are, you’ve tried that before. And you have wasted hours, days, weeks going through endless free videos on Youtube.

With GYC Etsy Academy, you don’t have to sort through all the information on your own. It’s all the steps you need to start & grow, in the right order. You can focus on implementing the strategies that actually help you grow on Etsy

Were the courses written a long time ago, and are they up-to-date?

Etsy changes all the time. And so does GYC Etsy Academy.

All courses are constantly updated to make sure you have the best information available to get ahead of the competition. You will get notified when courses are updated.

What’s the time commitment for GYC Etsy Academy?

GYC Etsy Academy is self-paced and fits right into your life, whether it’s busy or you have more time to grow your shop. I recommend spending at least an hour everyday to implement the strategies.

What's the format of the courses?

Courses in GYC Etsy Academy are in text format with images to supplement the strategies. So you can read and learn on the go or at the comfort of your home.

How does the feedback from the Etsy expert work?

I want to help you succeed on Etsy. Once you join the Growth or Accelerated plan, you'll be able to ask me directly for feedback about your Etsy shop. And I'll give you my best tailored, actionable advice.

Due to the high volume of questions, there is a 3-question limit for each message. Message turnaround time is about 2-5 days at the moment.

How does the custom shop report work? How is it different than a $50 one from somewhere else?

After joining the Accelerated Plan, you'll get a simple questionnaire for me to understand your situation better. You'll receive your personalised report about 1 week after the questionnaire is finished.

Unlike other shop reviews, all the strategies are fully personalised to your unique situation. Instead of working from a template and mention every single aspect of your shop, I won’t pad your report with information that you don’t need. If your title keywords are already well-optimised, I won’t include a list of keywords that you don’t need, but to spotlight other areas that can make a real impact to your Etsy growth.

And as an Accelerated Plan member, you’ll have access to me for the next 12 months to ask any follow-up questions you have on your Etsy journey.

How does the listing makeover work?

Similar to the custom shop report, after joining the Accelerated Plan, you'll get a simple questionnaire for you to let me know which listings you'd like to transform the most. You'll get your listing makeover report about 1 week after the questionnaire is finished.

I'll give you actionable advice on how to improve your listing photos, choice of keywords in titles & tags, listing description, and even give you product suggestion to strengthen your unique selling preposition (USP).

How long will I have access and do you offer refunds?

You will have 12 months of unlimited access to all materials in GYC Etsy Academy from the day you join. All updates within the year are included. You can learn at your own pace and take as little or as much time as you need.

Due to the nature of digital products, unfortunately refunds will not be provided. Please read through this sales page carefully to get an idea of the content you'll receive in GYC Etsy Academy, and feel free to reach out to me if you have any additional questions at growingyourcraft [at] gmail [dot] com

Ready To Grow Your Craft To Business?
You've poured your heart into your craft. Now, let's turn it into a flourishing Etsy business.

With actionable Etsy success roadmap and a diverse library of in-depth courses, you'll have everything you need to make real progress in growing your Etsy shop.

It's time to grow your craft to business.